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local seo checklist

Local SEO Checklist: 4 Factors How to Gain More Traffic

Local SEO is important. 

Research proves that 86% of people search the location of a business on google map.

If your local business doesn’t have local SEO to promote your brand on the internet, you will miss the opportunity coming from the search engines.

Nowadays, people tend to search online, the queries, it can be a service, product, you are offering. And when you have local SEO for your business, there is 86% of people search on their smartphone at least per week, and 58% of them daily.

You see, there is much to learn with local SEO. 

What is Local Seo?

local seo

Local SEO is a way to improve the online presence of local businesses.

In the same way as organic SEO, local SEO adds with the geographic format.

Most marketers tend to use other factors more such as keywords, ranking, and testimonials.

Why local SEO is important in your business?

92% of all clicks came from SERPs page number 1.

So if your brand is on the top of SERPs, you will attract potential clients.

Serps has added more features such as images, lists, maps and people also ask, which improve more ranking factors and much more enough to make your website rank on SERPs.

To reach this stage, you need to start setting up everything from the beginning. 

Here’s a completely comprehensive guide for your local SEO business.

  1. Have a Niche and Get social
  2. Setting up google map my business
  1.  Website optimization for local SEO
  1. Perform your real-world services

With this complete checklist, You will learn everything you need to know about Local SEO.

Let’s get into it.

local SEO checklist

Have a Niche and Get social

local SEO checklist

Building a presence online with a specific niche is crucial.

Many Social platforms such as Facebook, Instagram, Linked In, and Pinterest, are there to help your business forward and build an online audience with strong trust and authority.

Much of your competitors are using these platforms.

How can you stand against them?

By using other platforms like Yahoo! Local, thumbtack, Hubspot, the Better business bureau can make your business stand without having to work hard than your competitors.

Whoever you need content to explain more about your business, you need also a wide audience where your content can be shared and views by millions of people. 

You can use these platforms to build your audience. Here are 30 ultimate lists of local business directories

The social platform gives you the possibility to find and build trust with your local customers.

By engaging with your audience on social media, you speak directly.

Managing all social media can be scary but you can use tools like Social media posters to plan out your content, track, and post on social media.

Engaging with your readers, customers can build trust between you and your audience.

Asking questions, answering questions, and responding to complaints is the professional way to communicate with your large audience.

 Setting up google map my business

Google My Business - local SEO checklist

The first step to set up your local SEO business is by using GMB (google my business).

Having a successful profile on GMB can help you reach your target.

The search engine provides on SERPs many formats as results, and if you have a profile on GMB then likely your business will end up on SERPs.

Google my business shares that data with other platforms such as google maps, apple maps, local-3 packs, google posts, mobile SERPs carousel, and more. 

GMB is on the top-fourth ranking signal and so it’s important to use it in our local SEO checklist.

How can you create a successful profile and rank on SERPs? 

Here’s a list you can use to create a successful profile on GMB.

  1. Create GMB profile: Make sure the address you use matches the USPS.
  1. Allow Google to publish your business information: This gives the algorithm the possibility to index and pull your NAP data.
  1. Enter a geographical radius physically and electronically.
  1. Select your niche: what is your company categories, e.a. “SEO agency or marketing agency”
  1. Business description: describe your business under 600 characters.
  1. Add other formats as images to catch your potential client’s eyes. And make sure to add the geotags and keywords in the alt of the images.
  2. Confirm to google that you are the owner of this account via mail or phone number.
  1. Solicit customer testimonials which can add more signal to the algorithm proving that you have the authority.
  1. Share content under google photos with 1500 limited characters to explain to your audience if you add, improve or change service in your business.

By doing so, your business is featured on SERPs and can be seen on google maps which likely 70% of smartphone users check.

Website optimization for local SEO

Optimizing your website for local SEO includes everything inside your website.

All your web pages, starting from your home pages to contact pages, make sure to have everything on your website. This allows your local customer to contact you when they need help or to purchase.

To conduct a local SEO audit, using tools like SEmrush or screaming frog to Crawl your site and find out if in your domain there are duplicate data, broken links, indexability, and missing metadata.

After crawling your website, you can now optimize:

 6 most important factors you should consider in your websites.

1. Technical website criteria

local SEO checklist

When we talk about technical websites, it’s all about on-page SEO,

What you can control on the website.

This starts with your Home page.

Every page should be connected to your menu bar.

If you have 5 or fewer locations, they should be found on your website.

Plus, every location should have the numbers on the website, doing so can help a customer to contact you when he is ready to take some actions.

Make sure your website can be crawl and index by search engines. After crawling and indexing, the search engine can show your website on SERPs.

Analyze your website to see if there is any technical issue

Webmaster tool helps you to see which pages don’t perform well and if there are errors with your web pages.

Check out your site speed. This allows your visitors to enjoy your website without waiting for a long page load time. 

If your business can work internationally, make sure to add that or verify it with your webmaster tools. This allows you to set which country you want or don’t want your website to be seen.

Add analytics code to every page of your website. Using google analytic allows you to be aware of your website how you can improve it and what you need to do. 

2. Optimize your content

Content Optimization - local SEO checklist

Starting from your home page, you need to have content whether it’s text, or images, and more.

And adding keywords to your content improves your ranking factors.

Make sure that your home page has at least one paragraph. Based on Moz research your content must have at least 150 words. Having enough content gives the search engine an understanding of what your page is all about.

By optimizing your content keywords e.a “marketing agency for Delhi” instead of using “Marketing agency”

Target local customers can decrease your visitors but you gain more customers from your local geo-specific target.

Your landing page must target, head terms, mid-tail, and long-tail keywords.

If you want to convert your visitors, there should be content that easily educate and explain to your visitors about your services, or products. And the content should give them a reason why they need your product or services.

Content Formatting is important for your audience and search engine. When content is well-formatted: Heading, images, lists, text-broken, these facts give your visitors and search engine an easy way to digest your content. Does My content have these facts? Ask yourself these questions.

The headline is the first factor you should consider in your content. Your headline must be a catchy phrase to attract your readers to learn more or read more about your content, or your website.

3. Customer reviews and testimonials

local SEO checklist

Have you bought a product online without verifying what people are saying about the product?

I bet the answer is “no”.

This applies to your business as well. When visitors find that there are testimonials on your website, you tend to gain their trust.

And when google find out that there are reviews in your website, it helps and gains trust between you, google and customer.

People convert where there are reviews on the product.

Add local customer testimonials to your website.

Consider learning every possibility to earn reviews from your customer.

Don’t confuse reviews with testimonials.

Review is content on a third-party website and testimonial is content to publish on your own website.

You promote your business when you interact with your local online brand and this becomes a relevant ranking factor for your business.

According to customer businesses that respond to customer reviews are 1.7* more trustworthy than businesses that don’t.

Negative reviews help you ṭo learn more How and where your business needs to improveṁēṇṭ. 

Positively respond to your customer.

4. Backlinks

local SEO checklist

Backlinks are part of traditional SEO, which is the biggest ranking factor on SEO

Backlinks are the number 1 ranking factor for local SEO.

If your content has relevant keywords and you get high-authority local websites to link to your content you are likely 90% of chanceś to rank on SERPs.

Here’s an example:

You have a law firm website located in Florida.

When NY’s best attorneys are mentioning your law firm’s name in their reuniōṇś in a positive way.

They might mention that they are proud of your knowledge, services. 

When the time comes, where your local visitors need your services, won’t they contact you to join them?

That is where the importance of backlinks and referral traffic comes in.

When more local influencers mention your brand, it sends a strong signal to ṅoogle that, this brand is trustworthy and authoritative.

5. Mobile friendly

Most of your visitors came from smartphones.

When they get the best user experience, they will likely come back to learn more, or purchase. When it comes to SEO mobile-friendly is the top 10 ranking factor on SERPs.

40% of people purchased online with their smartphones.

Use google’s mobile-friendly tool to check if your website is mobile-friendly.

And you can see where you might want to make changes to your website.

Focus on your mobile responsiveness when following your local SEO tactics, it’s the main factor to increase your traffic from SERPs.

6. Use map

local SEO checklist

How do you expecting bringing traffic to your business if you don’t give tell them where to find you?

86% of people search location on google.

The best way to show your visitors where to find you, it’s by adding a site map to your website, GMB, and make sure that search engines can find it and show it to everyone who is looking for your product or your brand

Perform your real-world services

Performing well on the internet is great but what about your product, services?

Are they performing well for your clients?

Having time to consider your reviews and find out where to improve is the best strategy to improve your business.

If your business doesn’t provide value to your customer, your marketing can’t save you.

Giving a well-training to your employees to learn how your product and marketing works can save your business. 

Consider training your employees or team before they represent your business.

Being aware of your customer complaint adds a plus to your product improvement.

Make sure to be in place, visit and conduct your team to identify and educate them on how to run the product.

Teaching your team or employee how to keep calm before a crazy customer is the best strategy to save you and the business without being a bad owner.

Keep in mind that everything you do to your neighbor’s eyes makes your brand’s name trustworthy, and can count on your product or services whenever he is in need.

It’s not just about your online community but make sure to assist your local, neighborhood community by joining their meeting, campaign, and contribute to their project will build trust in your brand.

Conclusion

The most important is consistency.

You need to keep tracking your business campaign.

And make sure everything you are doing is perfect.

You can use tools like Semrush to track your campaign and verify where you need to improve and how to bring more visitors to your website.

You don’t have to compete with the whole world to gain customers, you have many customers out there waiting for you to show up and prove to them that your product is trustworthy.

Be in the right place can boost consistently and bring more potential visitors and convert them into customers.

You can do that by following this local SEO checklist guide and gain more clients.

The more your GMB and your website is set up, the more you earn your visitors’ trust and help them to convert.  

FAQ’s

What Is Local Seo?

Local SEO is a way to bring more traffic to your business by an online presence.
And we do so, by creating a GMB account and having a website on google.

Why Is Local SEO Important In Your Business?

You need local SEO because it brings your business close to your local potential client and builds trust with your local customs.

Why Is It Important To Have A Niche And Social?

Having a niche helps your business to target a specific audience. You don’t want to target everyone, but only a specific industry. 

When you get a niche, you get ideas about where to find them. Finding platforms where your audience hangs out, saves your time and energy.

Also, through those platforms, your products or services become trustworthy when you help and save their problem before you promote your product.

Do You Need To Set Up Your Google My Business?

Unfortunately, yes.
When you want to target a specific audience, you don’t only want you to find them, you want them to find you too. 
When you set up a successful profile on GMB, it sends a strong signal to search engines that your business can be helpful to user’s intent. 

What On-Page SEO Factors Can You Consider To Add To Your Website?

Make sure your website is easy to digest for search engines and users by verifying these steps:
Your technical website structure is well organized.
Your content is well-optimized with text, images, videos.
You have reviews and testimonials on your website.
Your backlinks are from an authoritative website.
Your website is mobile-friendly.
You tell your audience where to find you.

How To Bring Traffic From Offline?

Give your neighbors a reason to trust your products when they might need them.
Participating in local meetings and supporting others businesses give your business authority.
Use negative reviews from your potential customer to perform your products or services.
Keep in mind that, if your product is bad, your marketing won’t save you.

Increase Website Traffic

How to Increase Website Traffic fast – 8 Proven Methods


Do you have a website or blog?

Do you want to boost traffic on that blog/website?

Here are 8 proven methods to increase your website traffic fast –

How To Increase Website Traffic With Content Marketing

Content marketing is the process of creating, publishing, and distributing different types of content to reach a wider audience.

In essence, every marketing tactic that 

a) has to do something with content (written, visual, audio, or video) or b) isn’t outbound marketing can be characterized as content marketing.

Sounds a bit overwhelming?

Well, let’s break things down into clearer steps.

1. Create Editorial Calendar

An editorial calendar is a comprehensive planner, covering all your publishing activities across different content distribution channels — your website, blog, social media, and third-party resources.

The goal of an editorial calendar is to provide a single-pane view of all your activities and keep track of progress.

2. Establish Content Writing Guidelines

Content writing guidelines help standardize the quality of content you produce. Developed as part of a website style guide, they detail:

  • Content formatting requirements
  • The preferred tone of voice
  • Content lengths
  • Image use
  • Fact-checking and citing requirements
  • Internal and external linking
  • Editorial workflow
  • SEO requirements

Here’s an example of content writing guidelines we use at WebsiteSetup to produce exceptional content:

3. Document and Streamline Process

The goal of an editorial calendar and content writing guidelines is to help you standardize the content creation process. So that each writer you work with understood your expectations and produced new pieces in line with all the requirements.

These two assets set a baseline system for a documented content marketing process — a systemized and repeatable workflow for producing, editing, publishing, and distributing content.

Try these content marketing templates to get organized:

  • Trello Content Planner
  • Notion Content Calendar

4. Create Educational Content and Tutorials

Once you set a formal system for managing the content flow and quality, it’s time to get to writing. Determine which types of content you’d want to produce based on your target audience preferences, niche, and competition.

Some of the popular types of marketing content include:

  • Blog posts
  • Whitepapers
  • eBooks
  • Case studies
  • Social media posts
  • Videos
  • Podcasts
  • Infographics
  • Influencer content
  • User-generated content

5. Gather Data and Publish Reports

Getting traffic to a new website can be hard. Especially, when you don’t yet have a big copywriting content to churn new pieces daily.

So focus on quality over quantity in your early days. Go on a deep Internet dive and collect some interesting industry data, then pack it into a comprehensive report and publish it on your website.

Investing in one data-driven report pays off in many ways:

  • Evergreen content: A detailed report will stay relevant for the long term and drive a consistent stream of traffic over time from different sources.
  • SEO benefits: Search engines prefer authoritative content. By creating a well-researched piece, you send Google a strong signal for rankings.
  • Content repurposing: Long-form content can be repurposed for sharing across different channels — social media, email marketing, guest blogging, etc. And such pieces can be adapted to other formats — audio, video, or visual content.

How To Increase Website Traffic Using SEO

If you are wondering how to increase website traffic organically, SEO (search engine optimization) is your best bet.

Here’s how to get started with SEO in 2021.

1. Perform Technical Audit

A technical audit is the first step to creating an on-page SEO strategy for your website. The purpose of your audit is to find gaps in your website’s performance and structure.

Semrush site audit tool

Helpful tools for technical SEO audits:

2. Technical Improvements

SEO audit tools help you locate areas of improvement for your website in terms of page loading speed, website usability, navigation, and coding.

Make all the recommended fixes to win some bonus points from Google.

Page speed insights testImprovements suggestions and helpful resources, provided by PageSpeed Insights tool.

3. Use Keyword Research

Keyword research helps you determine which search terms your audience uses to find information and develop content around them.

When analyzing keywords, pay attention to monthly search volumes and competition numbers. You need to find low competition/high search volume keywords and incorporate them into your content. Doing so is the best way to rank a new website.

Useful keyword research tools:

Ahrefs keyword research toolThis is a super hard keyword, according to Ahrefs. Not worth going after for a new website.

4. Align Content to Match the Search Intent

People hit up the web with a specific purpose in mind: to find informational, commercial, transactional, or navigational content.

  • Informational search intent: “how to get something done”
  • Commercial search intent: “product type X”
  • Transactional search intent: “flights from X to Y”
  • Navigational search intent: “access website X”

To rank well, your content has to match the user’s intent and help them act on their objective.

Google search results for Walmart support numberWhen using this query, the person clearly wants to get the phone number, not purchase goods from Walmart.

5. Use Internal Links

Internal links serve several purposes:

  • Improve on-site navigation and content discoverability
  • Boost time one site and pages per visit metrics
  • Indicate semantic connection between topics

6. Use Long-Tail Keywords

Long-tail keywords better describe user intent. When using such multi-word queries users have a clear agenda in mind. Once they find a good resource that provides the answer, they are likely to stick for longer.

One blog post can rank for a range of low volume, less competitive long-tail keywords, that together bring more search traffic than a top-3 ranking for a more competitive keyword.

How To Increase Website Traffic Through Advertising

Here’s how to increase website traffic fast: buy ads.

When configured properly, pay-per-click (PPC) ads bring in a stream of relevant traffic for a low cost.

1. Facebook Ads

Register a business account on Facebook Ad manager to promote your website to the platform’s audiences. You can start with just $5/day and run different types of ads such as:

  • Image ads
  • Video ads
  • Retargeting ads
  • Lead Generation Ads
  • and more!

2. Instagrams Ads

Instagram lets you run ads in Stories, in the users’ newsfeed, and on the Explore page. Amazing visuals are the key to a winning Instagram ad.

So use them to promote your products, rather than just content.

3. Pinterest Ads

Pinterest is a great place to promote both your products and platform. If your target audience is primarily women, you can’t find a better place to advertise.

The supported ad formats include:

  • Sponsored image and video pins
  • Carousel pins and ads
  • Shopping ads
  • Collection pins and ads
  • Sponsored story pins

4. Google Ads

For those wondering how to increase website traffic and sales, Google Ads are the universal answer.

The platform has the most comprehensive range of ad tools, targeting, and analytics capabilities. Plus, Google lets you run a range of cross-channel ad campaigns from a single interface:

  • Search campaigns
  • Video campaigns
  • Shopping campaigns
  • Display campaigns
  • App promo campaigns

5. Twitter Ads

Twitter ads are a cost-effective way to promote your latest posts to more people. You can purchase sponsored tweets, videos, or conversation cards to distribute your content to a specified audience and monitor all clicks/interactions.

6. Reddit Ads

Reddit is dubbed as the front page of the Internet since this community gave a head-start to a lot of popular memes, pop culture trends, and even companies.

But the local crowd has a low tolerance for blatant self-promotion. Reddit ads are a good alternative to building a presence on this platform.

How To Increase Website Traffic With Email Marketing

Email is a channel where you can have a private conversation with your website visitors. Unlike public channels, with email, you have full control over the reader’s attention. And this makes email super valuable ROI-wise.

1. Start a Newsletter

A website newsletter is the first step to building and growing your website list.

The New York Times curates different newsletters for their readers.

Add an on-site email form on your website, collect emails from your readers, and send them updates whenever you are publishing new content (or less frequently).

2. Create a Welcome Sequence

A newsletter welcome sequence is a quick way of introducing your readers to your brand, plus showcasing some of the best content on your website.

A typical welcome sequence includes:

  • Subscription confirmation email
  • Introductory email
  • Personalized follow-ups

KonMari newsletter confirmation email encourages the reader to explore more content.

3. Design Content Upgrades

Content upgrades are complementary ‘add-ons’ to your on-site content that you give away in exchange for a user’s email. It’s a highly effective way to grow your email list.

HubSpot pitches a free sales plan template in their blog post about sales plan creation.

4. Create an Email Referral Program

Reward your readers for spreading the good word on your behalf.  With an email referral program, you can tap into the collective promotional power of your audience to increase newsletter sign-ups, and then — website traffic.

Morning Brew used a referral program to build a 1.5 million subscriber base.

5. Personalize and Automate

Effective email marketing is all about personalization. You need to strategically segment your audiences and create automated email sequences for them around their interests/needs if you want to maintain a steady stream of traffic.

The following email marketing platforms can help do that:

How To Increase Website Traffic Through Social Media Marketing

You can run ads on social media platforms or you can promote your high-quality content for free to an organic follower base you’ve built.

1. How To Increase Website Traffic Through Facebook

The best way to increase website traffic with Facebook is to start a Facebook community in your niche and curate relevant content from your blog.

Also, you can:

  • Post updates on your Facebook business page
  • Share links in Stories
  • Publish announcements on your personal profile

2. How To Increase Website Traffic Through Twitter

Twitter threads offer the best opportunities to generate traffic. Break your big post into tweetable advice and share it on your profile with a link in the last tweet:

Kaleigh Moore teases a quick post summary before dropping the link to her blog.

3. How To Increase Website Traffic Using Pinterest

To use Pinterest for traffic, great visuals are key. Make sure that every blog post you publish comes with a high-quality Pinterest image.

Pinch of Yum includes a CTA to blog image headers for encouraging pins.

Then pin it to your personal boards and re-share it to relevant group boards.

4. How To Increase Website Traffic Through Instagram

Instagram doesn’t offer many linking opportunities. So you need to be strategic:

  • On your profile: Use a social media reference landing page builder to include a collection of links.
  • On stories: You can share swipe-up links to your website once you reach 10K followers or convert to an Instagram Business account.

5. How To Increase Website Traffic Through LinkedIn

LinkedIn is the place to be for promoting B2B content. To connect with other professionals you can:

  • Publish status updates (with links, tests, and videos)
  • Share relevant content in LinkedIn groups
  • Publish thought leadership articles

All of the above help you build your brand, plus drive traffic back to your website.

6. How To Increase Website Traffic Through Reddit

To get a shot at earning traffic from Reddit, you first need to build your account karma by contributing to community discussions.

The sidebar on the left explains the requirements for sharing content on /r/Entrepreneur.

Follow Redditiquette correctly and do not try to sneak in promo content unless it’s allowed by the subreddit rules.

7. Organize Contests and Giveaways

Everyone loves a freebie, especially on social media. To grow your following and drive brand awareness host a simple content or giveaway for your audience.

For example, you can:

  • Ask to tag X friends
  • Request to re-share post X times
  • Prompt to use your branded hashtag
  • Create & publish submissions and @you

How To Increase Website Traffic With Influencer Marketing

By 2022, over $15 billion will be allocated towards influencer marketing. Why? Because influencer marketing campaigns have proven to driven significant ROI both in terms of brand awareness, traffic, and sales.

If you want to jump on this bandwagon, here’s where to begin:

1. Send Free Samples To Influencers

In influencer marketing, the standard rules of PR apply.

If you want to get some buzz, create a mailing list of influencers and share free product samples or free access to services with them. Most will likely share their experience with their followers for free.

A sponsored post on PewDiePie Instagram account with ad disclosure.

Alternatively, you can pay for a sponsored product placement or mention. But this will require a bit more courting.

2. Reach Out To Bloggers and Press (Outreach)

If you don’t want to give away products or broker advertising deals, you can try organic outreach.

Create a database of people who regularly write about your niche (journalists, bloggers, other businesses) and start building a relationship with them.

A great opportunity for email marketing experts to pitch in their thoughts and get some free publicity.

Twitter is a particularly great network to pitch ideas to publishers or discover quote requests.

3. Write a Blog Post Featuring Influencers and Their Advice (Expert Roundups)

Once you have nurtured a couple of good connections, ask them to contribute to your blog. Set a theme, pose a question, and collect answers from your expert panel. Then format all the replies into an expert round-up post.

Ask all the participants to share it on social networks:

An expert round-up post by Niche Hacks that generated over 40K views.

How To Increase Website Traffic Using Online Communities

Communities foster a “network effect”. A post gets shared in one place, then picked up and re-read by others, reaching more and more eyeballs with each new vote or share.

So if you want to create viral content, you need to become active in different online communities:

List of Online Communities You Can Use for Promotion

Apart from Facebook & LinkedIn groups, and sub-Reddits, you can also promote your content in these niche communities:

  1. Discord
  2. Hacker News
  3. StackExchange
  4. Quora
  5. Public Slack groups
  6. Growth Hackers
  7. Zest.is marketing community
  8. Moz community
  9. Marketing Profs community
  10. Designer News

6 Best Free Tools To Increase Website Traffic

As you’ve read so far, there’s a lot of different methods for driving traffic. But to see those numbers growing month-over-month, consistency is the key.

The following free tools can help you refine your website promotion strategy, identity new marketing targets, and monitor the results.

1. BuzzSumo

BuzzSumo helps you discover the most-shared and high-performing content around different subjects.

Use it to:

  • Discover trending blog post ideas
  • Determine click-inducing headline and content formulas
  • Measure social media shares of your posts (and those of your competition)
  • Find influencers in your niche to collaborate with

2. Alexa

Alexa offers a set of paid and free tools for analyzing website performance and growth opportunities.

Use the free website statistics tool to analyze competing websites:

  • Find new keywords
  • Discover websites with similar audiences
  • Review popular articles and average engagement per post

You can also use this tool to analyze your website performance and locate keyword gaps and missed ranking opportunities.

3. SimilarWeb

Online marketers use SimilarWeb to analyze the web traffic statistics of other websites. So that they could determine if it’s a good platform for guest blogging.

You can also analyze the competitors’:

  • Website referral and organic traffic sources
  • Best performing web pages
  • Demographics distribution by location/interests

4. GTmetrix

GTmetrix analyzes your website speed and other technical characteristics that influence on-site user experience, and subsequently rankings in search results.

Use it to identify:

  • Slow-loading website pages
  • Bloated code
  • Redundant plugins
  • Other tech issues affecting your website

5. Google Trends

Using Google Trends you can discover trending subjects across regions, drill down to highly specific keywords, and use them to inform your content strategy.

It’s a great tool for:

  • Finding untapped long-tail keyword ideas
  • Developing timely and trending content for outreach
  • Exploring changes in consumer behaviors

6. Screaming Frog

Screaming Frog is the best software for SEO crawls. The tool analyzes your website from the perspective of a search engine crawler and draws your attention to on-page issues such as:

  • Broken internal and external links
  • Missing page titles and meta descriptions
  • Duplicate content
  • Improper redirects
  • Issues with JavaScript code
  • and more!

Frequently Asked Questions About Increasing Website Traffic

How Can Direct Traffic Be Increased?

To increase direct traffic, you need to boost brand awareness. Focus on improving brand your business name and domain name recall and top-of-mind awareness using paid advertising campaigns and sponsorships. Once people get to know your brand name, they’ll head straight to your website and your direct traffic will increase.

Which Types Of Websites Get More Traffic?

The short answer — SEO-friendly websites get the most traffic. Such website types are characterized by fast page loading speed, effective navigation, clean codebase, proper URL structure, unique & engaging content among other things.

How Do I Promote My New Website?

You have plenty of ways to promote a new website — content marketing, guest blogging, SEO, social media marketing, influencer marketing, pay-per-click ads, sponsored content placements, and more! Focus on 2-3 promotional channels to get the best results.

How Do I Check Traffic To A Website?

To check traffic to your website, go to your Google Analytics account (or set up one if you don’t have it). To find how much traffic other websites are getting, use tools for competition analysis such as Ahrefs, Alexa, or SimilarWeb.

How Can I Increase My Website Traffic Without SEO?

While SEO is a key to generating long-lasting traffic, you can focus instead on growing your referral traffic from social networks, online communities, email campaigns, guest blogging, or advertising campaigns.

How Long Does It Take For A New Website To Get Traffic?

It depends on the type of traffic. You can get the first visitors in one day from social media or other referral channels. Direct and organic website traffic will take longer to build up. If you invest in SEO, expect to see significant traffic bumps in 3-6 months after the campaign started.

What Is The Average Traffic For A Website?

This depends on the website type and niche. For example, over 50% of local small business websites receive less than 500 visitors per month. On the other hand, large-scale eCommerce websites such as Amazon, Walmart, or Rakuten receive over 100-200 million unique monthly visitors.

OFF-PAGE SEO TECHNIQUES

Off-Page SEO techniques: 15 Best ways to build Backlinks

off-page SEO techniques 2021

Are you looking for some off-Page SEO techniques?

These are the exact steps every blog must follow to build authority and high-quality links.

All the details mentioned are proven and tested by our experts.

Including techniques such as directory submission, blog commenting, social media, reverse image, and more techniques to build backlinks. And also mentioned some top sites.

Before we start on how to build backlinks, let’s know what off-page SEO means,

Off Page SEO?

Off-page SEO is used to improve the search engine rankings for our keywords. It is used to build backlinks on other websites. It is a long-term process and continuous process. Off-page optimization is done offsite and usually, it isn’t visible on our website.

This helps in improving websites recognition, credibility, trustworthiness, and authority link building. It helps increasing traffic on our website organically. (Take an example of the car, if the wheels of the car are on-page SEO, so engines are the off-page SEO technique as important as on-page SEO.

Off-page SEO Tips.

Now as we know the importance of off-page SEO for our website, let’s dive into the techniques of building backlinks,

Off page SEO techniques:

1. Directory Submission:

A web directory is a kind of a website that has some categories, sub-categories and in some cases, sub-sub-categories are there. It provides a service to its users to submit their website or blog URL to the best suitable category according to their website’s business. Web directories are used to Build Quality Backlinks and are a great off-page technique used by SEO experts.

Types of Web Directory:

Paid or Featured Listing: Links which charge to list the website on their site. And approve our website quickly to list.

Regular link with Reciprocal Link: This may not take charges but when they approve your website for listing also you need to link their site on your website.

Free or regular listing: Which may list are site without charges but may take a lot of time to list the website.

When you list your website there are certain guidelines you need to follow and also submit information like email, URL, name, etc.

Top Directory submission sites: 

https://www.freeadstime.org/
https://www.wallclassifieds.com/
https://www.giganticlist.com/
https://www.advertiseera.com/
https://www.h1ad.com/
https://www.findermaster.com/
https://www.classifiedsfactor.com/
https://www.rectanglead.com/

2. Social bookmarking:

 A social bookmarking, off-page SEO technique is useful to build backlinks for your website on social media networking sites. These are mostly no-follow backlinks. Building backlinks on social networking sites. You can add a post, images, article on social networking sites and create a backlink of your website. The fastest way to increase backlink.

Top Social bookmarking sites:

Facebook,

LinkedIn,

Instagram,

Tumblr,

Reddit,

My space,

Scoop it,

hi5,

Delicious,

Twitter,

Pinterest,

Google +.

3. Article Submission:

Article submission is the same as submitting directories, difference is just writing an article and submitting it to third parties websites. Writing articles that are related to our business or pages and publishing to others websites to get huge traffic on your website more exposure, higher rank, more customers, also is ranks our site for free so free marketing of our website. You should use different articles for different sites while submitting. Follow all the guidelines properly and read the terms and conditions before submitting articles.

Top article submission sites:

https://blog.giganticlist.com/
https://articles.h1ad.com/
https://story.wallclassifieds.com/
https://www.bloggersroad.com/
https://seekingalpha.com/
https://buzzle.com/
https://www.ehow.com/
https://www.biggerpockets.com/

4. Infographic submission:

These days infographics are getting popular on the internet so, make unique and creative infographics then submit them on infographics submission sites and give reference links to your webpages.

Top infographics submission sites:

visual.ly/view
https://www.slideshare.net/upload
https://app.photobucket.com/uploadmedia/
https://gifographics.co/submit/
https://infographicjournal.com/submit-infographics/
https://submitinfographics.com/submit-infographics
https://www.easel.ly/auth/register
https://mashable.com/submit

5. Relevant Blog Commenting:

Blog commenting is a great off-page technique that is commenting on blogs. So, in SEO, blog commenting is building high-quality backlinks of your site through commenting on the blogs, which are relevant to your content. Should use the blog site to comment which has higher page ranks than your website. Create backlinks on targeted keywords of your content in comments. Write a comment on that blog including that keyword and create a deep backlink on that keyword.

 And the quality backlink is created for your website, through which readers may also refer to your website also. For example, your website is about an SEO agency then, google best SEO blogs and select the top websites, and comment on that particular article.

blog commenting example

6. Social Media:

In social media off-page techniques, you need to add your website link to your social platforms bio. These are no-follow backlinks, they aren’t that authoritative. So, on google search for top social media sites and sign up for all the different social media and create a backlink for the website.

Top social media sites:

OFF-PAGE SEO TECHNIQUES

Clubhouse

Rumble

Triller

House party

Gab

Elpha

Yubo

MeWe

WT Social

Goodreads

7. Video Submission:

Video submission technique is submitting video related to your company, brand like publishing products, services, etc., these are no-follow links so these are only used for getting traffic to your website by creating the link in the description. It is a kind of viral marketing so very useful for off-page SEO. Currently, YouTube is the biggest and greatest platform to create and share videos.

Top video submission sites:

https://www.tumblr.com/
https://github.com/
https://www.livejournal.com/
https://evernote.com/
https://www.storify.com/
https://www.ehow.com/
https://www.nbcnews.com/
https://www.thefreelibrary.com/

8. Image Submission:

The image submission technique is uploading images related to your website on different image submission sites. Images should be properly optimized. Images shouldn’t be Copywrite and also relevant to your niche. An image should be of High quality with the proper size, format, etc.

Top image submission sites:

https://www.mediafire.com/upgrade/?promo=1&
https://www.4shared.com/
https://imageshack.com/
https://cloudinary.com/
https://justpaste.it/
https://www.imagebam.com/
https://postimages.org/
https://www.imagevenue.com/

9. Guest posting:

Guest posting or blogging in posting your content on other websites as a guest. So by posting content on their website you get an external link on their website so the users arriving there may also visit your website. Through guest blogging, your products services may reach a wider audience. It helps both parties. It creates brand awareness, fresh content, etc and this way benefits the blog host.

And for guest blogger benefits are: having ongoing, relationships with bigger organizations, helps to reach to different bloggers readers who read their bloggers, by readers, we can grow our audience, get fame, etc.

Top guest posting sites:

https://www.shoutmeloud.com/
https://contentmarketinginstitute.com/blog/blog-guidelines
https://blog.hubspot.com/marketing/marketing-guest-blogging-guidelines
https://www.outbrain.com/blog/guest-blogging-guidelines/
https://copyblogger.com/copyblogger-guest-post/
https://www.smashingmagazine.com/write-for-us/
https://retirementinvestments.com/blog/
https://inc42.com/contact/

10. Forum posting:

Forum posting is an online discussion site where people can hold conversations in the form of posted messages. In, SEO Forum Posting is a very good and effective method to generate backlinks. Forum Posting sites are crawled almost daily. This is the right place to get the knowledge or relevant information.

6 ways for forum postings:

OFF-PAGE SEO TECHNIQUES

·         Forum + niche,

·         Niche + discussion board,

·         Niche inurl:/forums,

·         Niche “ powered by VBulletin”

·         Inurl:/forum niche,

·         Intitle: forum niche.

These links are super powerful as you are getting links from a forum that is relevant to your industry, which is going to pass on tons of relevancy to your website.

11. Pdf submission:

Pdf submission is a service that provides maximum visibility to one’s website through promotion and getting instant links.  The pdf submission off-page SEO technique is useful for creating backlinks for content marketing and SEO.

Benefits:

Generate traffic from file-sharing websites.

Link diversity,

Instant search engine improved rankings,

Pdf files are easy to create.

Top PDF Submission sites:

Slideshare.net
Issuu.com
Scribd.com
Mediafire.com
Box.com
4shared.com
Sandscape.com

12. Competitor research:

This is a simple but yet very powerful Off-page SEO technique to build backlinks. So in this technique, we need to find our competitor’s websites that rank organically, check out their backlinks through SEO tools like SEMrush, as these websites are ranking high on page one on google so this strategy works so well. While checking the backlinks following things should be considered: referring domain, domain authority, relevancy, organic visitors monthly.

13. Resource pages:

Resource pages are pages that link out to awesome content on a given topic. As these pages exist for the sole purpose of link out they make a perfect link-building target for us.

How to find resource pages?

·         Niche + inurl:links,

·         Niche + “helpful resources”,

·         Niche + “useful resources”,

·         Niche + “useful links”.

resource page example

14. Broken links:

This technique is similar to the resource pages technique, so you need to find out the relevant resource page as they have the most links on their page, so they may likely have more broken links. Find broken links from their website and reach out to the website’s owner and let them know about the broken link and ask them to link to your content instead. The content should be similar to that of the broken link but more in detail and high quality.

15. image search:

Your website’s unique images can be used by others easily without permission. You can use google reverse image search to find all the websites that are using your images and ask them to link back to your website as a source or credit. This is a good technique to get backlinks. Images should be unique and not from someone else’s website. 

You can simply search these images from google search camera, click on the image that appears on the search result page, and ask the website owner through email to give a credit line and link back to the source. And this way you can create multiple unclaimed backlinks in the safest and most convenient way.

Conclusion:

These are off-page optimization techniques that help to build high-quality backlinks to rank higher on google, so by using these techniques you can help boost your website. As you focus on on-page as well on off-page is so important and should be done on regular basis. The benefits of using these off-page optimization techniques are creating brand awareness, increase traffic, builds trustworthiness, increases page rank, and more.

FAQS:

How important are Backlinks?

Google considers backlink as a vote of confidence from one site to another. It creates authorization, value, relevancy, power, trust in the website. And there are many factors that a high-quality backlink brings to our website. Backlinks can push a site higher up on google

What are the factors while checking backlinks?

Backlinks that have referring domain above 50, domain authority above 25, organic visitors monthly above 200, and keywords website appears for should be above 100. These factors should be considered while checking the backlinks.

What do we do in off-page SEO?

Off-page SEO is basically building high-quality backlinks for your website to get higher reach on the google search engines, so this is an important part of SEO.  

What are Off-page SEO techniques?

Off-page SEO techniques are forum posting, blog commenting, image- videos submission, reverse image, directories- article submission, guest posting, social bookmarking, social media, competitor research, pdf submission

What are the important factors to consider in off-page SEO?

Important factors in off-page SEO are domain authority, relevancy, site traffic, and link type.

What pages should you create backlinks to?

As a backlink can help improve the visibility of a webpage in google. So, backlinks should be created to the pages you would like more visibility for. Simply, put the backlinks to the pages you want to rank for. Just don’t build backlinks for one single page add to those who have value like blogs page and ones you want to rank for like product page.

How to find out what backlinks your website already has?

– It is good to note your website’s backlinks. Over time, your website may acquire backlinks naturally. You can check your backlinks through the SEO tool SEMrush.

What is the tool to check websites domain authority?

-MozBar (Chromes extension) is the best tool to check websites’ domain authority and page authority.

What are do follow and no follow links?

Do follow links are which we want google to crawl that particular site and index. Acquiring do-follow links will help improve domains authority or domain rating which in turn helps keyword ranking.
No, follow links are those that we don’t want Google to crawl and index. This means no-follow links do not pass the authority to the website it is linking to. These links are also part of when we post on social media sites or when the user is from coming from another platform on the respective website.

What is anchor text?

Anchor text is a clickable word used to link one web page to another. The color of the text is usually blue as it’s an actual hyperlink. SEO best practices dictate that anchor text should be relevant to the page you’re linking to rather than generic.

I hope this was helpful for you, thank you for reading.

on-page seo checklist

On-Page SEO Checklist: Best Guide For 2021

Search Engine Optimization(SEO) plays the most important role in online marketing. You need to have a clear understanding of how SEO works and different techniques to achieve your results.

While using SEO, there are a lot of different aspects you need to consider and ensure your campaign is successful. One of these important aspects is “On-Page” SEO, also known as “On-site SEO”

On-Page SEO:

In Simple terms, On-page SEO refers to optimizing the content of our web pages, so that it ranks high in search engines and brings more traffic to your website and your priority is to get these things right before you start building your SEO Campaign.

On-Page SEO Checklists

Importance of On-Page SEO:

Now let’s discuss why it is such an important process of SEO?

What are the key elements of On-page SEO?

It will either take a lot longer to rank high with your site, or you won’t be able to rank at all if you completely ignore your On-page SEO. 

On-page SEO optimization can bring more visitors to our website, by giving them a better experience and high-quality content.

That’s why this is an important process of SEO.

Since you now understand what you want to achieve with On-page SEO.

Let’s talk about what we need to do to reach our goal of bringing more traffic to our website. There are few important key elements of On-page SEO we need to look into.

Those are : (On-Page Checklist):

These are a few elements under your direct control and your priority is to get these things right before you start building your SEO Campaign.

Because On-page optimization is like the foundation of your entire SEO campaign.

Title Tag

Title Tag: One-line description of your content. It gives an idea to search engines and the users of what your page is about. When someone performs a search, the clickable link in the SERPs(Search Engine Result Page) is created from your Title tag.

Below picture is an example of how a title tag looks like in SERPs:

On-Page SEO

There are few things to keep in mind when you are optimizing your Title tag:

  • Neither too long nor too short words in the Title
  • Should add the topic of the page or main keyword in the title tag(do not stuff too many keywords)
  • Adding your Product name or your Service name in the Title tag gives an Idea to the users what is your page about (What you are selling or what kind of service you’re providing to them)
  • The title tag is the first impression of your website which may attract users to your page, hence it should be unique, understandable, and relevant to the topic.

These are the few important things to consider before setting up your Title tag.

Keywords

Next, let us discuss an important part of On-Page optimization is Keyword Optimization. It is the process of finding the right words or phrases to use to bring more traffic to your website or web page.

What is Keyword?

In simple words, “It is a term(words) or phrase entered by a user or searcher into Search engine”.

Importance of keyword research:

This is the first foremost and key part of your On-Page optimization. If you’re marketing a product or service, you should have a clear idea of “Who is your visitor?” and “what could be their intent and what kind of terms they might use to perform a search?”. According to that, we should select relevant keywords before start writing “Title tag”, “Meta description” or “headings” on your page. 

Therefore To achieve your goal of ranking on top of google by using relevant keywords, you could show up on top. 

Let’s see how you would do that?

  1. PPC(Pay per click ) Advertising
  2. SEO (Search Engine Optimization)

PPC (Pay Per Click) Advertising: 

Where you pay google to show up on top of Google SERPs for particular Keywords.

Google charges You When someone clicks on your webpage link and visits your website. This is how PPC works.

For Example: When you type “SEO courses” you could get results in SERPs like the below picture

On-Page SEO

This is what “ Semrush or Simplilearn” does to appear on Top of Google. This is known as “ Pay Per Click” (PPC).

What about others who don’t pay google still want to appear on google’s top page, there comes SEO.

Search Engine Optimization (SEO):

It is nothing but optimizing your webpage to rank on top of Google’s organic results (un-paid).

Google’s job is to show high-quality and relevant results for every search query entered by the user. 

Hence, keywords are an important aspect of On-page SEO.

Types of keywords:

we can divide into two types :

  • Short tail keywords
  • Long-tail keywords

Short tail Keywords: 

It is a phrase that is not more than 3 words. It is a very popular, highly competitive keyword that has more search volume because it is more general in terms of search. 

For Example: “Laptops price” here we can’t tell what is the users intent and what exactly they are looking for (brand, model, specifications, etc..) there are tons of websites talk about laptops, it can create high search volume and broader results.

If they intend to find “ Dell Laptop prices and models”, They are likely to continue searching until they find a solution, even though you have lots of information about other types of laptops it doesn’t bring any conversation to your page since they would move on to the next.

It is always best to choose a balanced short tail keyword between high search volume and low search volume.

Long-tail Keywords: I

it is a phrase that contains more than three words. Very specific in terms of search intent, it is an unpopular keywords search because it has Low search volume and high variation. 

Because users who use long-tail keywords know what they want and they are very specific about their search whereas Short tail keywords searchers are more generic in terms of search.

It can phrase it in a lot of different ways more likely to get high-quality users and lead to more conversations.

So choose keywords according to your targeted users.

And Of Course, keywords play a major role apart from other aspects of On-page SEO, but “what happens when you use too many keywords”?

That’s called “Keyword stuffing” 

Keyword Stuffing or Repetition of Keyword:

It causes a negative user experience about your page and can bring down your ranking too. Everything has its Keyword-rich veruse the limit and the use of keywords also has its limits.

Google may penalize you by removing your site altogether. So, it is better to use 1% to 3% keywords density on your page. 

In simple words, we can use 2 to 3 times in every 100 words.

We almost covered “What is the keyword? Why is it important? What can it cause to your page and types of them?” 

Let’s move on to how you find or choose your keywords?

Choosing Keywords for On-page SEO:

Before choosing keywords you should have a clear idea of your targeted users or topic of your page, put yourself in the place of the user and think and ask yourself.

What they might look for? and What would they get if they visited your page?

Will they get a solution or benefit after visiting your page? According to these questions and answers, you could choose relevant keywords.

There are a lot of Keyword research tools available on the Internet. Make use of that before choosing your keywords. Like Google keyword planner, Ahrefs keyword explorer, Moz Keyword Explorer, etc.

This is where you can look for relevant keywords according to the topics of your page. These are the important aspects of keyword On-page SEO and how they make an impact on your rank in google.

Meta Description:

A meta description is nothing but a short description of the topics of your web page. It will appear under your title tag in the SERPs.

Look at the below example:

On-Page SEO

It does not create any impact on the Google ranking process whereas it can create a greater impact on users. Because the user reads the description before entering into your web page.

It could manipulate your user whether to click on, therefore it is important when you are doing On-page SEO.

Header Tags:

It Is Nothing But Headings And Subheadings Of Your Web Page. For Ex: H1, H2…Etc. Breaking Up Content Into Subtopics And Subheadings Makes Content More Efficient.

It will make your page more structured content and increase readability. Properly ordered subheadings (H1, H2…) of the content make it easy to understand and more interactive for users as well as Google.

Prepare subheadings or subtopics relevant to the content and according to the user intent.

Header tags don’t create much impact on your ranking unlike other elements of On-page SEO. yet Google might pay attention to them and might create the context of your page. 

Don’t forget to include your keywords in the headers wherever it is possible yet again don’t over-stuff.

Internal Linking:

Internal links are hyperlinks that point to other pages within your website whereas external links point to other website pages.

All internal links should be relevant to the topic/page and it is easy for users to navigate what your website is about. Consider adding relevant keywords in the links.

The purpose of linking ensures that users stay longer on your website, hence this is one of the important elements of On-page SEO.

Load Speed of the Webpage :

Page speed is the amount of time taken by the website to load. Typical page speed is 1 to 2 secs takes to load. 

Why is page speed important? 

None of the users waits for the website to load more than 2 secs, and it will end up in a negative user experience, they just move away to others.

It could affect your ranking badly in Google because Google always wanted to give users a better experience. 

Page speed optimization is an important factor that Google pays attention to while ranking pages.

Uniform Resource Locator (URL) :

In simple terms, it is nothing but links where people click and access your website. It is not a major part of your on-page SEO, but still, there are few things to keep in my mind while designing a URL.

  • User friendly 
  • Keep short and simple
  • Mobile friendly 
  • Keyword rich (no over use)
  • Use hyphens to separate words
  • Use https for secured version

These are the few things to remember before designing your URL. if anything Google pays attention to, that means worth considering.

Mobile Friendliness:

It is a fact that 50% to 60 % of traffic originates from mobile devices.

You don’t want to lose your visitors, so building a mobile-friendly website is always better. It would make users stay longer and give them a positive experience about your page.

Therefore build a mobile-friendly website, otherwise, Google may put your website in the list of poorly optimized pages and it would affect your ranking too.

We almost covered all key elements of On-page Optimization, here Last but not least the foremost important aspect of your Optimization is the Content of the Website.

Content of the Website :

This is the first and most important factor for google ranking. Either Google or Users always look for great quality and relevant content. Unlike earlier days, now Google evaluates web pages from users’ places for better content and quality.

If you want to stand out from the crowd and rank higher on the google top page then make effective, fresh content and use relevant keywords. Bear in mind, overseeding keywords can damage the quality of the content.

Do not copy content from others; it will bring down your ranking on google. They always say, “Content is the King” when it comes to ranking factors. Of Course quality speaks louder than others.

You should write high-quality original Content and that is part of On-Page SEO and apply all those Techniques and elements of On-page Optimization that we discussed above, surely you could stand out from the crowd.

On-page Optimization is a foundation for SEO Success and Hope you have understood all about On-page SEO and how it helps to rank high in Google.

Hire an On-Page SEO Specialist from here.

FAQs

What Is On-Page SEO?

In simple words, optimizing your web page elements which are in your direct control. For example  Keywords research, webpage content, Title tag, etc.

What Is The Difference Between On-Page SEO And Off-Page SEO?

Off-page SEO is nothing but optimizing elements that are outside of your webpage for example backlinks, marketing, etc…whereas On-page SEO optimizes elements of your webpage which are under your direct control on your own site’s Ex: Content, Keyword Research, etc

Why Is On-Page SEO Important? 

On-page SEO optimization can bring more visitors to our website and you could show up on top of google SERPs by giving users a positive experience of your page and high-quality content. 

What Are On-Page SEO Ranking Factors?

 There are a few ranking factors are there in SEO, one of them is On-page SEO. those ranking factors:
High-quality content
Relevant Keywords
Keywords in the Title tag, meta description, and headings
URL
Page speed 
Mobile Friendliness

seo tips

5 most important Seo Tips for beginners

 “Ahh if only I knew this earlier” is a common phrase for humans. And I am no exception. 

Anything and everything feels hard when you are in the learning phase and gets easier with time and practice. So was the case with me.  

When started SEO around 7-8 years back, information about SEO was scarce. I had to learn everything on my own with lots of trial and error. If I’m not lying, mostly errors. I don’t know any SEO tips or tricks that can work for me to choose the right path.

I have done countless mistakes and rectified them, but eventually. In a world where time is considered of equal importance to money, “eventually” won’t cut it.

And I want to help you save your time with these 7 SEO tips I wish I knew when I started, to avoid any major setbacks. 

And most of the SEO tips I’m about to give you can help you be successful outside of SEO too. You may want to note it down, so you don’t forget. 

seo tips

5 Essential Seo Tips for beginners 

Along with the above 10 tips, there are some more unique SEO tips that will help you as a beginner. As a beginner, you need some guidance to start SEO. In this blog, you will find those SEO tips which are important for you to start SEO on your own. These are cost-efficient SEO tips that anyone can easily understand and make in use.

1. Time to socialize! Find a mentor

Me asking you guys to socialize shouldn’t come as a surprise. 

Networking is an important weapon in one’s arsenal. Exchanging ideas, finding new opportunities, growth in status are a few benefits of networking. 

And to make all this happen you must socialize. This may be tough for some people, but you have to come out of your comfort zone for this one.

Importance of a mentor

I cannot stress enough how important having a mentor is. A mentor not only helps in your journey but also helps us make the right decisions careerwise while not straying away from the destination.   

Follow me on Linkedin to get personal guidance.    

You won’t find successful SEO starts in any blogs. 

Yes, I said it. You may have gone through 100s of blog posts on how to create the best SEO strategy, what are some good SEO tips, in the hope of finding one for your business, or maybe a blog you are working on.

Yes, you can use blogs to get more ideas, but that won’t help you 100%. Here these SEO tips work for you.

When SEOs discover a new strategy or a tactic that works for them,  they don’t put it out to the public. This is not only confined to SEO but any company in general. 

You cannot expect them to do so too. Because it is THEIR secret to success and that is what put them ahead of the race. These SEO tips are for those people who read hundreds of blogs and get nothing. This is the main reason for your failure.

How and Where can you find a mentor?

Finding a mentor happens naturally. 

You can’t go to an SEO expert and ask them to be your mentor and give you ideas to make a foolproof SEO strategy. It won’t work. Straight and simple. 

Why will anyone be willing to spend their valuable time on you if you don’t show yourself to be willing to learn? 

It takes time and effort to build a relationship with someone who you think mentor you in the right direction. 

So do expect things to happen overnight. 

Social media groups

Social media groups are the easiest way to find a mentor. You can easily find a ton of freelancing and SEO groups on apps like Facebook, Instagram, and Twitter. 

There you can find and talk to people, who are SEO experts and are willing to help people to improve.

Beware of scam artists and fake gurus who try to extract money from you

Online courses

You can find mentors in online classes too. But this comes with a downside that there are many other students too. 

So you have to go that extra mile to show a willingness to learn that may pique the interest of the instructor.

Stay as far as possible from courses that are made half-heartedly. You can know about the credibility of the courses you do by simply researching on the internet. 

Internet is a powerful tool guy. Use it wisely. With these SEO tips, you will get the advantage of saving both money and time.

Internships 

Internships are a great way to find a mentor you can trust. 

Getting an internship means half the work in getting a mentor is done. You are assigned with a mentor already and it is up to you how you build your relationship with him/her.

Show your potential to get their attention. 

internshala seo internships

2. Sometimes less is more 

Seo is an unregulated industry. There is no one on the internet to check and certify all the information out there. So, it is up to you to find and understand which strategies work for you in long term.

The rise of SEO as a career option has also given birth to a lot of fake gurus and coaches. So being on guard is one of the most important tips I can give for people learning SEO.

I recommend you guys to stick to 3-4 trusted SEO sources who have the reliable information that you are looking for. Going for more than 5 sources can be very misleading and can hurt your chances of success in the long run.

Don’t go fall into the notion of all knowledge is good knowledge. 

Where to find this reliable information?

From my personal experience, here are the 3 most reliable sources I use even today to learn and keep myself updated with SEO:

  • Ahrefs
  • Google search central blog
  • Semrush

3. Online courses are shortcuts to success….. Is what they sell

  Online Course is nice to have, not a must-have. They give you an advantage over the rest.

But that doesn’t mean you have to tighten your belt to do an online course. I know SEO experts who are self-taught and today are in a position to teach others. 

Most of the courses on the net are made to make money rather than teach SEO. It is better to self-study than saving up for these courses.

Advantages of an online course

All this being said, there are advantages to online courses too. 

  • Good online courses make your life as an SEO learner easy. You might still reach the expert level in SEO without an online course, but the journey will be way tougher.
  • One underrated thing about online courses is that they teach you self-discipline.
  • Online courses help you with creating a network with your classmates and the instructors can be your potential mentors.

It is important to keep in mind that even the greatest online course on SEO can be to your advantage only when are willing to put in the work.

Enrolling in a course because there is an offer or because one of your friends is enrolling is a waste of time and money. You may even lose interest in the long run. This is one of the most important SEO tips.

4. SEO uses tools… SEO isn’t tool

Seo Tips

SEO is all about how well you optimize your website according to the search engine but in the process, you need to take help from many tools.

Tools will help you out in getting detailed data of backlinks and the functioning of the website.

SEO small tools are generally free but if you need some detailed and specific data then you have to use the paid tool. 

Always keep one thing in mind that SEO is a combination of techniques that you apply to your website to rank it well.

But don’t deceive yourself into thinking tools are all there is to master in SEO. Even with all the advantages, they are still called tools for a reason.

Don’t spend your entire time learning all the tools related to SEO. There are so many SEO tools in the game right now, that I lost track of them. 

YOU DON’T NEED TO MASTER EVERY SEO TOOL TO BE GOOD AT SEO. 

I spent countless hours learning tools that were of no use to me. And I wish I spent all the time on something which developed my actual SEO skills.

Remember that your topics and optimizations don’t come just from the tools.

Your strength as an SEO is being able to talk about all the contributions (from tools and real-world interviews) and bring them together to be the topic you should write about. 

By finding common ground between customers, sales, and service/support, you can deliver what people want to see at different points in the sales cycle.

Few good SEO tools

Best SEO tools are always down to preferences. But these tools, in my opinion, are a must-try.

  • Ahrefs: SEO Keyword Tool
  • SEMRush: Marketing SEO Tools
  • Answer the public: Long-tail keywords tool
  • Frase: End-to-End SEO content creation tool

These SEO tips help you to choose the best tools for SEO as a beginner.

5. Stop walking and start running 

Change is the only constant”. This holds for SEO too. SEO tips are essential to cope up with search engine algorithms also.

Changes in SEO

Since the 1990s, search engines and SEO have progressed dramatically.

This is not an article to educate you about all the changes in the game. There are dedicated blogs you can research for these changes.

But I will give a few examples of how SEO changed throughout the years. Discover these important SEO tips about the changes in search engine algorithms.

  • Key stuffing: Webmasters used to fill their website pages with keywords to get them to rank higher in the early days of SEO. 

They’d utilize black-hat keyword stuffing methods like putting them in invisible text or within the website’s code. 

Google eventually realized what was going on and changed its algorithm. 

Since then, Google has given preference to and reward sites that use natural keyword placement in their content.

  • Mobile-friendly sites: There has been a shift in focus from desktop to mobile search traffic during the last decade. Google now promotes mobile-friendly sites, as more people are surfing on their phones than ever before. Therefore you have to make your website mobile friendly.

To meet this shift in how consumers search, many websites have optimized for mobile in the last few years.

Furthermore, with mobile-first indexing; Google, indexes and ranks your site based on its mobile version. Making it even more critical that your site be mobile-friendly.

  • Quality over Quantity: With the changes in how SEOs used keywords, there was also a shift in how content was created. 

In past years, SEOs were more concerned with the amount of material rather than the quality. They’d crank out a slew of non-essential pages that were frequently badly written, overburdened with keywords, and had duplicate material.

For a time, websites that did this were able to score well for a variety of keywords despite providing low-quality material to their consumers. The majority of people who find a website are also Google users, and Google most likely sent them there. As a result, it is in Google’s best interests to guarantee that visitors are directed to high-quality material on trusted websites.

The emphasis has switched now, and Google places a premium on well-written and useful material. SEOs must now focus on producing high-quality content that organically combines keywords and informs users to rank in Google for a keyword.

The creation of new search engines, the demise of old search engines, new SERP features, new algorithms, and continual tests and changes – not to mention the introduction of outstanding SEO journals, conferences, tools, and specialists, have all been interesting turns in the history of SEO.

While search engines and SEO have evolved significantly over time, one thing stays constant: SEO will continue to be important as long as search engines exist.

How to keep yourself updated with changes in SEO

Along with following these SEO tips, Following trusted blogs, Twitter accounts, and youtube channels helped me stay in the game. A few of them would be: 

  • Google webmaster youtube channel
  • SEO patents
  • Google or Hubspot analytics

In addition to these SEO tips make sure to optimize your content according to on-page SEO. This is essential for a beginner as well as an expert.

Conclusion

SEO is a vast topic and it’s impossible to apply all the important things. These are some simple SEO tips for beginners which are easy to apply. These SEO tips make sure that a beginner may not make any mistakes during the initial days.

Choosing the correct mentor, working with search engine algorithms, get into an online course, using SEO tools ensures that you will get good traffic and gives you higher rankings in SERP results.

Also, know how to rank on google page #1.

Learning these basic SEO tips is of no loss, you will gain a lot from them in your future projects also.

FAQs

Are SEO tools worth it?

Absolutely. SEO tools made it a lot easier than how SEO used to be. Given that you know when and how to use the tools. Being overdependent on the tools is never a good thing. 

Can SEO help your business?

Yes. Everybody is on the internet and about 5.6 billion people use Google search to find products and services. These people are keen to purchase a product or a service. If your website is optimized with the correct keywords and phrases, you will appear on their searches which makes you at the right place to catch their interest. These SEO tips help you to achieve this target.

Are SEO keywords case sensitive?

No. SEO keywords aren’t case sensitive. So feel free to play with the usage

Are These Seo Tips Enough For A Beginner?

Absolutely, these are basic and most important SEO tips for a beginner to apply. There are many more but they are of advanced level and not for beginners.

Any SEO tips to boost your sales?

Use long-tail keywords, be clear and to the point, create seller content, use social media, go mobile-friendly, manage your product reviews, write genuine product descriptions. These are the main SEO tips for sales.