Quotes

Storytelling Quotes

100 Most Inspiring Storytelling Quotes

How can one define the word story? Long, short, interesting, or genuine? Dull, rousing, or conceivably enrapturing? Every individual has his their own special story to tell. Stories are ceaseless excursions, concealed abilities, or smothered recollections, all holding back to be told. We as a whole have a particular meaning of a story, so why not offer yours? Here we have collected 100 storytelling Quotes to enlighten your imagination and get you an amazing story.

 

Joseph Campbell, author of The Hero With A Thousand Faces.

1. “The usual hero adventure begins with someone from whom something has been taken, or who feels there is something lacking in the normal experience available or permitted to the members of society. The person then takes off on a series of adventures beyond the ordinary, either to recover what has been lost or to discover some life-giving elixir. It’s usually a cycle, a coming and a returning.”

2. “People say that what we’re all seeking is a meaning for life. I don’t think that’s what we’re really seeking. I think that what we’re seeking is an experience of being alive so that our life experiences on the purely physical plane will have resonances with our own innermost being and reality so that we actually feel the rapture of being alive.”

3. “Furthermore, we have not even to risk the adventure alone; for the heroes of all time have one before us, the labyrinth is fully known; we have only to follow the thread of the hero-path. And where we had thought to find an abomination, we shall find a god; where we had thought to slay another, we shall slay ourselves; where we had thought to travel outward, we shall come to the center of our own existence; where we had thought to be alone, we shall be with all the world.”

4. “Follow your bliss. If you do follow your bliss, you put yourself on a kind of track that has been there all the while waiting for you, and the life you ought to be living is the one you are living.”

5. “The psychological dangers through which earlier generations were guided by the symbols and spiritual exercises of their mythological and religious inheritance, we today (in so far as we are unbelievers, or, if believers, in so far as our inherited beliefs fail to represent the real problems of contemporary life) must face alone, or, at best with only tentative, impromptu, and not often very effective guidance. This is our problem as modern, “enlightened” individuals, for whom all gods and devils have been rationalized out of existence.”

6. “It has always been the prime function of mythology and rite to supply the symbols that carry the human spirit forward, in counteraction to those that tend to tie it back.”

7. “If you’re going to have a story, have a big story, or none at all.”

8. “If the path before you is clear, you’re probably on someone else’s.”

9. “Mythology, in other words, is psychology misread as biography, history, and cosmology.”

10. “The ego is as you think of yourself. You in relation to all the commitments of your life, as you understand them. The self is the whole range of possibilities that you’ve never even thought of. And you’re stuck with your past when you’re stuck with the ego. Because if all you know about yourself is what you found out about yourself, well, that already happened. The self is a whole field of potentialities to come through.”

11. “The first step to the knowledge of the wonder and mystery of life is the recognition of the monstrous nature of the earthly human realm as well as its glory, the realization that this is just how it is and that it cannot and will not be changed. Those who think they know how the universe could have been had they created it, without pain, without sorrow, without time, without death, are unfit for illumination.”

12. “Half the people in the world think that the metaphors of their religious traditions, for example, are facts. And the other half contends that they are not facts at all. ”

13. “Find a place inside where there’s joy, and the joy will burn out the pain.”

14. “The way to find out about happiness is to keep your mind on those moments when you feel most happy, when you are really happy — not excited, not just thrilled, but deeply happy. This requires a little bit of self-analysis. What is it that makes you happy? Stay with it, no matter what people tell you. This is what is called following your bliss.”

Seth Godin, author of Tribes: We Need You To Lead Us

Storytelling Quotes

1. “The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”

2. “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

3. “Remarkable visions and genuine insights are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths – whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it’s over. If it were any other way, it would be easy.”

4. “An individual artist needs only a thousand true fans in her tribe. It’s enough.”

5. “Marketing is no longer about the stuff you make, but about the stories you tell.”

6. “I think that while markets are conversations, marketing is a story. Starbucks creates conversations among customers, so does Apple. The NYSE makes a fortune permitting people to interact with each other. But great marketing is storytelling, and if you’ve been to a Broadway show lately, you’ll notice that audience participation is discouraged.”

7. “A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic.

8. I think most people have it upside down. Being charismatic doesn’t make you a leader. Being a leader makes you charismatic.”

9. “People want to know how to be sure they get credit for an idea. Real leaders don’t care. If it’s about your mission, about spreading the faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit.”

10. “Life’s too short” is repeated often enough to be a cliche, but this time it’s true. You don’t have enough time to be both unhappy and mediocre. It’s not just pointless, it’s painful. Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.”

11. “Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).”

12. “Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.”

13. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Jonathan Gottschall, author of The Storytelling Animal: How Stories Make Us Human

Storytelling Quotes

1. “Story—sacred and profane—is perhaps the main cohering force in human life. A society is composed of fractious people with different personalities, goals, and agendas. What connects us beyond our kinship ties? Story. As John Gardner puts it, fiction “is essentially serious and beneficial, a game played against chaos and death, against entropy.” Story is the counterforce to social disorder, the tendency of things to fall apart. Story is the center without which the rest cannot hold.”

2. “The storytelling mind is allergic to uncertainty, randomness, and coincidence. It is addicted to meaning. If the storytelling mind cannot find meaningful patterns in the world, it will try to impose them. In short, the storytelling mind is a factory that churns out true stories when it can, but will manufacture lies when it can’t.”

3. “Commentators frequently blame MMORPGs for an increasing sense of isolation in modern life. But virtual worlds are less a cause of that isolation than a response to it. Virtual worlds give back what has been scooped out of modern life..”

4 “As the video game designer and writer James Wallis puts it, “Human beings like stories. Our brains have a natural affinity not only for enjoying narratives and learning from them but also for creating them.”

5. “When we read nonfiction, we read with our shields up. We are critical and skeptical. But when we are absorbed in a story, we drop our intellectual guard. We are moved emotionally, and this seems to leave us defenseless. ”

6. “Like any published memoir, our own life stories should also come with a disclaimer: “This story that I tell about myself is only based on a true story. I am in large part a figment of my own yearning imagination.” And it’s a good thing, too. As we will see, a life story is an intensely useful fiction.”

7. “Why do stories cluster around a few big themes, and why do they hew so closely to problem structure? Why are stories this way instead of all the other ways they could be? I think that problem structure reveals a major function of storytelling. It suggests that the human mind was shaped for story, so that it could be shaped by story.”

8. “The idea that stories slavishly obey deep structural patterns seems at first vaguely depressing. But it shouldn’t be. Think of the human face. The fact that all faces are very much alike doesn’t make the face boring or mean that particular faces can’t startle us with their beauty or distinctiveness.”

9. “Fiction is an ancient virtual reality technology that specializes in simulating human problems.”

10. “Story = Character + Predicament + Attempted Extrication”

11. “There is very little difference between one man and another; but what little there is, is very important.”

Akash Karia, author of TED Talks Storytelling

Storytelling Quotes

1. “The number one thing that makes a story irresistible – that has audience members sitting on the edge of their seats, totally captivated by your every word – is conflict. What do I mean by conflict? Conflict refers to a fight. It’s a fight between opposing forces. A fight between life and death. A fight between hate and forgiveness. A fight between freedom and oppression.”

2. “Share a personal story. The surprising element that makes a story irresistible is conflict. The stronger the conflict, the more captivating your story will be. Ask yourself, “Is the conflict in my story strong enough? Does it arouse the audience’s emotions?” The conflict in a story is what keeps your audience curious. The conflict is what makes the audience ask, “What will happen next?” No conflict = no curiosity = no interest.”

3. “Analyzing the effect a presentation has on you is a fantastic way to learn what works and what doesn’t when it comes to public speaking. If you don’t grab your audience’s attention within the first thirty seconds, your audience will mentally tune out of your presentation..”

4. “People are hardwired to listen to stories. Stories are the way human knowledge was passed down before the written word. Storytelling is hardwired into our brains. It’s the natural way that our brains learn and process information.”

5. “If I could leave my audience with only one single key takeaway message, what would it be? If my audience was to forget everything else I said, what one single idea or lesson would I want them to remember?”

6. “The one thing that all great TED speakers have in common is that they are master storytellers.”

7. “Dialogue is more powerful than narration. It puts audience members into the scene, allowing them to hear exactly what was said. Dialogue is also shorter and punchier than narration. Finally, another advantage of dialogue is that it allows you to use vocal variety – to slightly change the pace, pitch and volume of your voice to reflect the emotions and speech of the different characters in your speech. As a result, your delivery will be more dynamic and engaging. When delivering your story, always use dialogue – not narration.”

8. “The Starfish story – the one where a man walking along the beach sees a young boy throwing starfishes back into the ocean. When the man tells the boy, “Why bother? There are so many starfishes you can’t possibly make a difference,” the boy picks up a starfish, throws it back into the ocean and says, “To that one, I made a difference.”

Michael Margolis, author of Believe Me

1. “The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.”

2. “We all will experience pain, struggle, and trauma; suffering is a choice to cling and remain attached to the story.”

3. Your greatest achievement will always be your life’s story.

4. If you’re not telling your story, somebody is telling it for you.

5. If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.

6. “Leaders lead by telling stories that give others permission to lead, not follow.”

Jonah Sachs, author of Winning The Story Wars

Storytelling Quotes

1. “Using Maslow’s insights, you can define higher-level values appropriate to your message, brand, and audience. Then, using what we learn from Joseph Campbell, you can turn those values into a resonant moral of the story.”

2. “Empowerment marketing: stories told to help encourage audiences on their path to maturation and citizenship. The practice of empowerment marketing is based on two of the most influential theories in the field of human growth and maturation—Abraham Maslow’s hierarchy of needs and Joseph Campbell’s hero’s journey.”

3. “Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.”

4. “Start with your audiences and their needs, then introduce yourself as a catalyst for helping them meet those needs, and a story instantly begins to unfold: Multiple characters and, most importantly, your audiences in a starring role.”

5. “Orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.”

6. “We live in a world that has lost its connection to its traditional myths, and we are now trying to find new ones—we’re people, and that’s what people without myths do. These myths will shape our future, how we live, what we do, and what we buy. They will touch all of us. But not all of us get to write them. Those who do have tremendous power.”

7. “Vanity sets in when you love what you’re selling so much that you assume everyone else will too. You start to believe your idea will sell itself if you can just reach out and tell people about it. You’re wrong.”

8. “Stories that allow people to access and express their own inner truths—what could be a more powerful tool for creating evangelists in our post-broadcast world?”

Steven Pressfield in The War of Art

Storytelling Quotes

1. “If you find yourself asking yourself (and your friends), “Am I really a writer? Am I really an artist?” chances are you are. The counterfeit innovator is wildly self-confident. The real one is scared to death.”

2. “Are you paralyzed with fear? That’s a good sign. Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the more sure we can be that we have to do it.”

3. “Our job in this life is not to shape ourselves into some ideal we imagine we ought to be, but to find out who we already are and become it.”

4. “The artist committing himself to his calling has volunteered for hell, whether he knows it or not. He will be dining for the duration on a diet of isolation, rejection, self-doubt, despair, ridicule, contempt, and humiliation.”

5. “Fear doesn’t go away. The warrior and the artist live by the same code of necessity, which dictates that the battle must be fought anew every day.”

6. “Someone once asked Somerset Maughham if he wrote on a schedule or only when struck by inspiration. “I write only when inspiration strikes,” he replied. “Fortunately it strikes every morning at nine o’clock sharp.”

7. “Rule of thumb: The more important a call or action is to our soul’s evolution, the Resistance we will feel toward pursuing it.”

. “The professional learns to recognize envy-driven criticism and to take it for what it is: the supreme compliment. The critic hates most that which he would have done himself if he had had the guts.”

9. “The sign of the amateur is overglorification of and preoccupation with the mystery. The professional shuts up. She doesn’t talk about it. She does her work.”

More Extraordinary Storytelling Quotes:

Some other inspiring storytelling quotes  

1. Either write something worth reading or do something worth writing about. – Benjamin Franklin

2. “The basic rule of storytelling is ‘show, don’t tell.’” – Julianna Baggott

3. “The engineers of the future will be poets.” – Terence McKenna

4. “The human species thinks in metaphors and learns through stories.” – Mary Catherine Bateson

5. “Those who tell the stories rule the world.” – Hopi American Indian proverb

6. “There’s always room for a story that can transport people to another place.” – J.K. Rowling

7. “Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee 

8. “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in heart forever.” – Native American Proverb

9. “If history were taught in the form of stories, it would never be forgotten.”– Rudyard Kipling, English short-story writer, poet and novelist

10. “We cannot create a world we can’t imagine and stories are the engines of our imaginations.” – Josh Stearns

11. That’s what storytellers do. We restore order with imagination. We instill hope again and again.” – Walt Disney in Saving Mr. Banks

12. Storytelling is the mother of all ‘pull’ marketing strategies. It encourages dialogue, engagement and interaction among equals – an exchange of meaning between people. Yet many companies and brands are still relentlessly pushing messages out, hoping that with enough repetition, something will stick.” – Bill Baker, principal of BB&Co Strategic Storytelling

13. “The fact of storytelling hints at a fundamental human unease, hints at human imperfection. Where there is perfection there is no story to tell.” – Ben Okri, Nigerian poet and novelist

14. “After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman, best-selling British author

15. “Every great love starts with a great story…” – Nicholas Sparks, American writer and novelist, in The Notebook

16. “Sometimes reality is too complex. Stories give it form.” – Jean Luc Godard

17. “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” – Native American Proverb

18. “Story is a yearning meeting an obstacle.” – Robert Olen Butler

19. “Storytelling reveals meaning without committing the error of defining it.” – Hannah Arendt

20. “There is no greater agony than bearing an untold story inside you.” – Maya Angelou

These Storytelling Quotes were assembled to provoke your imagination so that you could write your best. Do comment below and let me know if these storytelling quotes helps you to get some inspiration.

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Also Read. Summarising Breakthrough Advertising by Eugene Schwartz

40 Amazing David Ogilvy Quotes of all Time

Cheers,

Gautam Hans

David Ogilvy Quotes

40 Amazing David Ogilvy Quotes of all Time

David Ogilvy, marketing visionary and creative genius, founder of Ogilvy and Mather and also listed on ABC’s hit TV show Mad Men, represents the beginning of a trade that was not only expected in the classic Think and Grow Rich by Napoleon Hill, but has come to describe the industry as we know it in several respects. Moreover, Ogilvy is one of the university dropouts who demonstrate that it is completely feasible to excel and also to define a business without a degree in the making.

He was born in West Horsley, England, on June 23, 1911. He wanted to move to the United States, to New York in particular. There he became a legend of copy-writing, making hundreds of powerful and successful headlines that hold their influence to this day.

The most popular publicist is David Ogilvy, and his teachings are still as important today as they were when he opened the doors of his Ogilvy & Mather agency in 1948. To the point of being able to conclude with that quotation, he knew the essence of the role of marketing and advertising:

Ogilvy is best remembered for his advertisement work while working as the founder of Ogilvy & Mather, also referred to as the “Original Mad Man,” and “The Father of Advertising.” He has helped develop highly successful advertisements for clients such as Dove, Shell, and Rolls-Royce, in addition to creating a multibillion-dollar business.

David Ogilvy Quotes

Analyzing Some of The Best David Ogilvy Quotes  

Advertising Is Not An Art Form, It’s A Medium For Information, A Message For A Single Purpose: To Sell.

I don’t want you to suggest that you find it ‘creative’ when I write a commercial. I want you to find it so compelling that you buy the stuff.

This quote is from his “Ogilvy on Advertisement” novel, which is outstanding by the way, and I recommend reading it. You can download a preview of it here if you’re involved.

Although “Ogilvy on Advertisement” was published in 1983, (yes, I know, it sounds almost ancient and so without the world wide web!) Don’t even imagine for a second that even everything he brought to the advertising environment is no further utilized. In marketing, his teachings are eternal, despite the modern dynamics of the Social Media age.

In modern advertising, blog headlines, internet advertisement, e-commerce, and YouTube networks, the same “Ogilvian” tactics that succeeded in the 70s can be used today. They claim, for whatever reason, that the thoughts of geniuses surpass time.

These quotes from David Ogilvy are reminders of working immutable values and a glimpse into a man’s mind who is commonly considered the “father of advertising.

One of the David Ogilvy quotes says:

“Your role is to sell, don’t let anything distract you from the sole purpose of advertising.”

The purpose of making advertising is not to show who is more intelligent or clever. Nor to show who with the best play on words will come up with the term. He despised when his workers referred to themselves as “creative,” Ogilvy says in his book.

As David Ogilvy puts it quite clearly, the key point of this commandment: if you want customers to purchase your product, you have to describe it as briefly and simply as possible: what you sell, and how their lives can be changed by purchasing your product.

People don’t have a lot of time to sit and learn, but you can do that if you think you can surprise them with your vocabulary and imagination, but never at the cost of selling.

“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”

Think high, though! Although there is still much to be said for setting modest aspirations of what you can do with a blog, having huge dreams and striving to make them a reality is not false.

It may be a bit of a juggling act, but if you target a little higher, you might just find yourself accomplishing stuff that you may not have considered possible for your blog.

Defining your position clearly: what and for who?

Positioning is a hilarious word, and there is a different meaning of the Father of Ads.

The commercial dad asks: what is the product doing and who is it for?

Women do have dry skin several years later, and Dove is there to fix the problem. The only distinction now and then between Dove women is that there are plenty of other items to help with the same issue now. Furthermore,

Dove, however, continues to stand out from its rivals because it provides an added benefit, a guarantee that most can not: it will not only moisturize the face but when you buy it, you will help the battle against the unattainable stereotype suggested by the media to foster a more positive picture of the modern woman. You are going to celebrate our “flaws” (wrinkles, cellulite, curves, gray hair, freckles, etc.).

Know that, aside from a detailed analysis of the target audience, to gain successful positioning for the brand and product,

“I could have positioned Dove as a detergent bar for men with dirty hands, but chose instead to position it as a toilet bar for women with dry skin. This is still working 25 years later.”

In all times and spaces where the audience is found, it is important to have a good advertising strategy available. Today, social networks are an important tool that helps us to get closer to our prospective clients.

“Advertisers Who Ignore Research Are As Dangerous As Generals Who Ignore The Signs Of The Enemy. “

You won’t have a chance in hell to create ads that are popular and that sell if you don’t start doing your homework. It’s, as Ogilvy notes, the most boring part, but it’s mandatory. You would do so. Under George Gallup, founder of Gallup Poll, an organization that conducts market polling and surveys, Ogilvy served for years. Ogilvy’s Commandment #4 is based on

Under George Gallup, founder of Gallup Poll, an organization that conducts market polling and surveys, Ogilvy served for years. Ogilvy’s Commandment #4 is based on the fact that

One of the effective marketing rules for David Ogilvy is based around the idea that if you don’t know who you’re writing for, then you’re just going to fake it because that’s going to contribute to more issues than you can think.

When you neglect the following, you’ll never be able to write a successful copy:

For whom you write

How the person thinks

What is required by that person?

David Ogilvy Quotes

“The Consumer Isn’t A Moron; She Is Your Wife. You Insult Her Intelligence If You Assume That A Mere Slogan And A Few Vapid Adjectives Will Persuade Her To Buy Anything. She Wants All The Information You Can Give Her.”

When writing and talking, an important lesson to bear in mind is: Don’t underestimate the user. Don’t think “dumb” of your crowd, respect it as if it were your mom.

What is that meant to mean? You’ll have to respect the customers if you want to make money in marketing. Consumers are bombarded by ads every day that, in many ways, verge on the brink of ridicule: it appears that marketers just want to demonstrate how imaginative, funny, or smart they are, totally missing the idea that a commercial needs to offer important facts to seduce the audience.

“If You Ever Have The Good Fortune To Create A Great Advertising Campaign, You Will Soon See Another Agency Steal It. This Is Irritating, But Don’t Let It Worry You; Nobody Has Ever Built A Brand By Imitating Somebody Else’s Advertising.”

When you see your content being scraped into another site or your intellectual property being used without permission by anyone, there’s nothing more heartbreaking for a novice blogger.

From time to time, I do get irritated about this, but while hundreds of places republishing my work every day without approval and/or credit, there is one thing I’ve found. Currently, nobody appears to read such posts.

Special and valuable knowledge is the secret to good blogging. People who regurgitate what you write or even repost it word for word, either inevitably give up (because no one reads it) or get found out (and stop in disgrace).

Though there are occasions that I have tracked after those that copy my stuff overtly without credit (there is a line), I find it way more valuable to invest my time making more cool content than regulating how others utilize what I have already created.

Concentrate more of the time on making and being the best you can be. This would affect the organization more favorably than the unpleasant activities of keeping spammers and criminals from taking your old ideas.

  • “If It Doesn’t Sell, It Isn’t Creative.” 

The heart of ads is struck by this conditional comment. You need to stand out to successfully sell your product. Extensive research, refining, and originality are part of this image. For related goods, you can’t just use a similar approach, you need to look outside the box. Creativity is the only way to make your idea stand out in a sea of duplicate offerings.

  • “The Best Ideas Come As Jokes. Make Your Thinking As Funny As Possible.”

Humor lasts longer with individuals than virtually any other form of advertisement. A concept at its outset that seems ludicrous may turn out to be an outstanding campaign. There’s no sense of so many out there while brainstorming. Take chances, make jokes, and do something different.

  • “A Good Advertisement Is One Which Sells The Product Without Drawing Attention To Itself.”

Although without attracting attention, advertising cannot be successful, the attention must be on the product, not the advertisement. The audience wants to notice the commodity, not that it is marketed to them. You want individuals to engage with the advertising, not know who they are being sold to.

Best David Ogilvy Quotes on Advertising

  1. Go Big or Go Home 

Don’t bunt, bunt. Get the goal out of the ballpark. The goal for the Everlasting Business. -the David Ogilvy

The brand you embody depends on you, and you have lost if you encourage yourself to take shortcuts or make a less than credible claim. You do not tolerate poor copies as an entrepreneur or company director. If on your own, you can’t reach excellence, so you should recruit someone who can.

  1. Never talk badly to your customers

A customer is not an asshole. She’s the mom of you. Don’t offend, and don’t shock, her intellect. -the David Ogilvy

This is a brilliant quote from Ogilvy, speaking on behalf of customers worldwide (for the video, click here). Talking to the customer is going to drive them away, as amazing as your product might be, and as much as you’d want them to be infatuated with your charismatic presentation, realize that they only want to fix a dilemma at the end of the day.

Of integrity and humility, treat the client. You’re on an even footing, or maybe a little lower, provided that you’re the one who wants the sale. In your copy, represent the position.

  1. Headlines are most important for a writer to recognize 

Five times as many people read the headline on average as read the body text. You spent eighty cents on the dollar when you wrote your headline. -David Ogilvy is considered as one of the best quotes by David Ogilvy on headlines. 

Headlines are as close as you can come to a magic bullet because if you’re going to be perfect in just one location, do that right here. Write a successful headline that will perform.

This is how:

  • Using models for headlines focused on headlines that served in the past.
  • Lead with a clear advantage that will make them want to learn more
  • If you may, divide the numerous news and see what fits best.
  1. Explain why your audience should buy 

The more insightful your commercials are, the more compelling they will be. -the David Ogilvy

You hooked them up with the headline and you told them all about the commodity, but they want to know one thing before they decide to buy it from you:

About why?

Why does the product matter? Why is there a decent deal here? Why are they expected to be interested? Why are they going to buy it from you? Why, rather than later, do they buy it now? Why do they have faith in you?

Consciously or subconsciously, all these questions run into the mind of a client. You need to answer them if you want them to function, and that means keeping your copy insightful.

David Ogilvy Quotes
  1. Your writing is important so treat it that way 

I earn my money delivering new babies to the world like a midwife, except that mine are new promotional campaigns. -the David Ogilvy

Far too often, corporation owners handle their copy of revenue as an afterthought. They scribble a few notes down, have someone check it, and send it off to make sure it is grammatically correct. Then they wonder if they’re not having results.

On the other side, David Ogilvy stared at one of his campaigns as his babies did. He was nurturing them, fighting for them, encouraging them to thrive. And in the history of advertising, he has created some of the best-selling campaigns.

The fact is, it takes time and energy to compose outstanding copies. Any of the best copywriters would only spend weeks crafting the headline, and it could take months for the body copy to be written.

Not that they are late. That is because the value of doing it right is understood to them.

  1. Don’t get diverted from marketing 

If it doesn’t sell, it isn’t creative. -David Ogilvy

That couldn’t be truer. Marketers enjoy being sweet and funny, original and imaginative, but it’s risky as well.

People don’t set aside time to read advertisements; they’re probably in a hurry before they go on to something else, only take a brief look. If the point isn’t clear right away, odds are they’re not going to get it, and you’re going to lose them forever.

You need them to have the goods in their hands if you want people to buy them and be able to imagine how it would change their lives. Everything secondary. If you can amaze them in the loop with your words, great, please do not do so to the detriment of the

To sum-up the Quotes

List of best David Ogilvy quotes to learn from them and practice their essence in your writing style. 

“I don’t believe in tricky advertising, I don’t believe in cute advertising, I don’t believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives”
– David Ogilvy
“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it”
– David Ogilvy
“If you can’t advertise yourself, what hope have you being able to advertise anything else”
– David Ogilvy
“Be more ambitious. Don’t bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time”
– David Ogilvy
“Good ad; all facts. No adjectives. All specifics. Sold a lot of cars”
– David Ogilvy
“Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumer’s mind”
– David Ogilvy
“The more story-appeal there is in the picture or the photograph, the more people would look at your ad”
– David Ogilvy
“It lasted 19 years that campaign because it’s pretty good advertising. Apart from the eye-patch, the copy is very good. It’s all about the product. We don’t mess around”
– David Ogilvy
“The more you tell, the more you sell”
– David Ogilvy
“Try and get great ideas, great ideas that nobody has ever had before will last for years”
– David Ogilvy
“If you have a truly big idea, the wrong technique won’t kill it. And if you don’t have a big idea, the right technique won’t help you”
– David Ogilvy
“It’s the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business”
– David Ogilvy
“The general advertisers and their agencies know almost nothing for sure because they cannot measure the results of their advertising. They worship at the altar of creativity, which means ‘originality’: The most dangerous word in the lexicon of advertising”
– David Ogilvy
“When I was twenty-five I took a correspondence course in direct-mail. I bought it out of my pocket. Direct response is my first love, and later it became my secret weapon. When I started Ogilvy and Mather in New York, nobody had heard of this. But we were airborne within 6 months and grew at record speed”
– David Ogilvy
“Every 4 weeks I’d send personalized mailings to our new business prospects. And I was always amazed to discover how many of our clients had been attracted to Ogilvy and Mather by those mailings. That is how we grew”
– David Ogilvy
“Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response”
– David Ogilvy
“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status, and so on. All over the world”
– David Ogilvy
“The trouble with many copywriters in general agencies is that they don’t think in terms of selling. They have never written direct-response; they have never tasted blood”
– David Ogilvy
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product”
– David Ogilvy
“My motto has always been: Only first-class business and that in a first-class way”
– David Ogilvy
“I hate rules”
– David Ogilvy
“I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For, as far as I know, we pass this way only once”
– David Ogilvy
“Unless your advertising has a big idea, it will pass like a ship in the night”
– David Ogilvy
“I’d like to be remembered, as a copywriter who had some big ideas. That’s what the advertising business is all about. Big ideas”
– David Ogilvy

Also Read, Mad Men Hitting-Hard: 20 Best Don Draper Quotes

Thanks for reading, stay tuned for latest updates.

Cheers,

Gautam Hans

Don Draper Quotes

Mad Men Hitting-Hard: 20 Best Don Draper Quotes

Don Draper the lead character of the series Mad Men played by Jon Hamm changed the way of advertising by inspiring the most amazing, experienced, and prestigious copywriters.

Here are some of the Don Draper Quotes which are most famous and inspiring in the copywriting world.

Marketing Tips from Mad Men

I’ve been watching every Mad Men episode avidly and can’t WAIT for the final half of the final season. I welcomed the delightful fashions influenced by this exhibition with enthusiasm: high-waisted trousers, poufy tops, and silk scarves. I’m not just a fashionista, though, and Mad Men isn’t just a clothing exhibition. I am a marketer, and in the ’60s, Mad Man was a program for advertisers. Mad Men is part of the reason I ended up in the first place in marketing.

How should we have been motivated by a show of pre-computer marketing to become a marketer? Ok, that’s partly because when you first watched the film, you didn’t know much about ads, and boy, does it make the lives of marketers look glamorous. Yet partly it is because, believe it or not, a lot of what the ad people do in the show is still extremely important today.

Don Draper is Sterling Cooper, the artistic director of a Manhattan advertising agency. Don is seen as a brilliant marketing wizard, and he still seeks creative ways to give his audience new goods.

You will pick up a lot of marketing lessons from this presentation, which are still relevant today.

When you pay attention to the way the executives, like Draper and his cohorts, interact with their customers, Crazy Men will affect your marketing. They consider their customers’ desires and needs, and they meet them in person to have personal conversations.

More than that, to promote trust and commitment between the company and the consumers, they take the time to establish enduring relationships with them.

You may not be able to reach every customer you sell to directly, but you can create a highly curated experience that makes them feel appreciated.

Of course, we have far more technologies than they did, but still, you will use your client connections to boost customer satisfaction with the old school approach of leveraging the technology.

Don Draper, the main character, has no lack of insightful knowledge to tell about the advertising landscape and the road to success.

Don Draper Quotes

If you don’t like what they’re saying, change the conversation

– Donald Draper
This may be the most famous line (next to “Not great, Bob!,” of course) of the entire season. It’s often credited to Peggy Olson, from the sixth episode of the season, and she does tell it even more memorably, but it’s originally Don’s line to the Madison Square Garden builders early in season three. Long story short, the Garden Guys are pulling down Penn Station to create the gigantic stadium we all recognize and enjoy today, but historic preservationists are receiving a lot of heat from them. In the only way Don knows how to solve problems, Don solves this issue: smoothly and oh-so-handsomely. With this one line, he flips the coin more or less for the Garden Guys. He proposes that instead of dwelling on how the Garden would ruin any of the histories of NYC, they speak about how Madison Square Garden is bringing NYC into the future. It’s some pretty smart, if simple, stuff about marketing. But I think advertisers sometimes neglect it, maybe because it’s so simple. Listening to your consumers is incredibly necessary, and figuring out how the world thinks about your goods, to involve the public in a conversation about the stuff. But you’ve got to change the subject when the heat gets too intense. There’s a new idea you need to release; try a new angle; rebrand.

“Stop writing down what I ask for and try to figure out what I want.”

– Donald Draper
This quotation is from an executive from Heinz, attempting to convey to Peggy that her campaign didn’t succeed for him. And it’s what all marketers need to know, whether you work in-house or at an agency: consumers (or, if you’re in-house, bosses in your company) do not necessarily know what they want, even if they tell you they do. Advertisers (and salespeople) need to note that the client is not always correct. You’ve got to note that the specialist is you. Clients sometimes don’t know what they expect and they don’t know what they should do. If something alerts you that what the client has requested is simply not right, don’t do it. Or rather, I would recommend offering a second choice for them. There is an episode where Pepsi asks Sterling Cooper (the ad company) to make an ad for their diet drink that is a frame-for-frame spoof of the opening shot of the musical Bye, Bye Birdie, to use an example from Mad Men. Peggy Olson realizes that this commercial isn’t going to work for Pepsi right from the start, but the rest of the team wants to listen to her. Sterling Cooper finally performs the frame-for-frame ad well, but fails Pepsi, when Pepsi knows they don’t appreciate it when he sees the work.

Mad Men Don Draper Quotes

Don Draper Quotes

“I won’t settle for 50% of anything. I want 100%.”

– Donald Draper
This quotation comes from a season fifth scene in which Dow Chemical is being pursued by Don. He and Roger Sterling go to a meeting to make an unsolicited pitch for their organization to the heads of Dow. Don is soon told by the executives that they are satisfied with their new agency, with 50 percent of the market share. And that’s where, with this line, Don comes out. This line talks as a lesson by itself, but none-the-less, here the takeaway is never to settle. A market share of 50 percent is not the best you can achieve. You’re just halfway to the target if you’re at 50 percent market share. No matter what you advertise, never forget that there is still space for improvement.

“You, feeling something, that’s what sells.”

– Donald Draper
I assume this quote is our favorite from the whole show (except, of course, the entire collection of hilarious things that Pete Campbell says).Context: Don and Peggy decide to come up with a commercial for Mohawk airlines and Peggy spouts the adage, “Sex sells.” Don shuts her down brilliantly like this: “It’s the commodity you are. That’s what sells you, feeling everything. … Not sex. There are over a trillion posts on the internet on this. Sex doesn’t sell. But there is undoubtedly an equivalent number of posts about how developing an intimate bond with your client makes a strong brand a strong one. Connecting with the clients on a deep emotional basis builds a lifelong product-person connection. This is known to a good marketer. Sex does not create a memory imprint and it does not make someone feel associated with your brand directly. By contributing to their deeper feelings, you can just do that. How will this be achieved? Oh, you should take a hint from the guy himself.
Don Draper Quotes

“You want respect? Go out and get it for yourself.”

– Donald Draper
Don said this quote in episode 8 of season 4, and while it’s an easy notion, it holds a lot of weight. Respect needs to be won, and getting the smallest amount of that takes time. Like Donald Draper, who had to work extremely hard to make anything out of his reputation, nobody knows this.
It’s fair to conclude that Draper worked tirelessly to get to where it started, from Dick Whitman, a child of a whore who had no love or concern in his life, to Don Draper, a beloved sought-after creative director at a Manhattan advertisement company.

“Change is neither good nor bad. It simply is.”

– Donald Draper
Nobody is as familiar with change as Don Draper, and because throughout his life he has undergone so much change when it comes to the subject, we can appreciate his wisdom. He says the transition is not always something to dread and not always something to be expected. In life, whether you want it or not, things can change and that’s just the way the universe works! Best to embrace it than to be fearful of it.

“People will show you who they are, but we ignore it because we want them to be who we want them to be.”

– Donald Draper
The irony is, we all want to see them in the light in which we want to see them. This was particularly the case in the 1960s when racial inequality and gender segregation were at an all-time peak and people would usually succumb to prejudices based on who society expects them to be against different races and sexes. If, for instance, Peggy appears at the advertisement company with a brilliant idea and they want to ignore her because she is a woman, this will be a normal situation for people who just see Peggy when they wish to see her. It would be a submissive woman in this situation who shouldn’t take on such extreme positions in the workplace.

“We’re flawed because we want so much more. We’re ruined because we get these things and wish for what we had.”

– Donald Draper
In the season 4 episode, “The Summer Man”, Don says this and it bears a lot of weight. The belief that we all crave what we can’t have factored into it. Regardless of how many we may get, we are never fulfilled as human beings. He ends up not needing it anymore until Don gets what he wants, whatever it might be. Eventually, when at the moment, without continually (and greedily) looking for more, he will have to learn to enjoy life, and the end suggests that he eventually manages to do this, which we can tell from the last shot of the film.

“I keep going to a lot of places and ending up somewhere I’ve already been.”

– Donald Draper
Don said this quote in the season 3 episode, “Out of Town” Don implies that by running abroad or going far from your problems, you can not avoid your problems. It doesn’t matter if you’re on the other side of the planet, you’re not going to be able to escape your troubles, and your mind and your consciousness don’t change at the end of the day, depending on where you put yourself in the world. To save yourself from “ending up where you’ve already been” before seeking security and harmony inside yourself, you must resolve any problems you have head-on. It needs patience, but to fully recover and appreciate life, it is worth the process this is one of the encouraging Mad Men Draper quotes. 
Don Draper Quotes

“I have a life and it only goes in one direction. Forward.”

– Donald Draper
Don is not the sort of guy who lives in the past, and the past is far too traumatic for Don. He is a forward-thinking man, continually trying to change and enrich his life in every way imaginable, irrespective of the repercussions that might result from it.This is one of the factors that at times he may be so depressed that while he’s always looking forward, he can’t be in the moment. Fortunately, this forward style of thought eventually leads him to imagine among the most famous commercials of all time, the iconic “I’d like to buy the world a coke”

..Nostalgia: It’s delicate but potent… In Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backward, and forwards… it takes us to a place where we ache to go again. It’s not called the wheel, it’s called the carousel. It lets us travel the way a child travels – around and around, and back home again, to a place where we know are loved.”

– Donald Draper
This comes from the episode of season 1, “The Wheel” and it talks of the influence of the past rather than the future that is looked after. Everyone is constantly looking forward, particularly Don. He and so many others still wonder if, because they don’t know how true strength derives from the past, they can boost their futures. The past will bring nostalgia and show all the best memories you have. It is not until Don starts admitting to his past and acknowledging it that he can step on better as he always wanted to.

Don Draper Quotes on Advertising

Don Draper Quotes

“What you call love was invented by guys like me… to sell Nylons.”

– Donald Draper
This quote is quite funny, yet tragic at the same time. It indicates that the advertisement industry generated “love” to market goods, such as nylons. For those who think festivals like Valentine’s Day were just created to market Hallmark Cards, the same idea remains. It’s frightening to consider that so much of this planet has been produced to market goods, whatever the commodity may be, so it shows how dismissive, you know, human nature is to a man like Don. But yea, what makes us love him so much is his stoic personality! His enigmatic facade is also wildly irritating because it seems like we just can’t read him! Does he feel this way about love? 
Don Draper Quotes

“The day you sign a client is the day you start losing him.”

– Donald Draper
This quote couldn’t have been more real. You need to be on your game and continue to win their company as soon as you are lucky enough to earn a customer, launch the process in which you develop their campaign, and begin transmission with their message to their intended market. Clients choose my squad and me, all day long, to come up with million-dollar plans. This is the moment when we begin to lose them if we are stagnant in our approach, sitting on our loins, and being satisfied with their company. From a CPG conglomerate to a small business with 3 workers, our buyers can be anyone, everyone expecting the same thing, a dedication to success, and winning tactics. But they Choose us at the end of the day, so we need to make sure we deserve it.

“Peggy, just think about it. Deeply. Then forget it. And an idea will jump up in your face.” 

– Donald Draper
Within the advertisement sphere, this ad is conveniently connected to everyone. We are tasked, as mentioned in the last segment, to come up with million-dollar ideas on command, and at a high pace. To the most innovative marketer, this can be taxing, but one thing has to be certain, overthinking thoughts and tactics just sets you up for failure. It has to sound normal, it has to stay on the label, and it has to create a return, most of all. Ideas are only 1/6 of the issue, so it would leave us and our consumers unsatisfied by relying too closely on them.

“The truth is people may see things differently, but they don’t want to.”

– Donald Draper
If one quotation that explained digital marketing wonderfully was said by the famous Mr. Draper, it was this masterpiece. For certain fields of digital marketing, this basic quotation applies. It refers, first of all, to the core of SEO. Modern SEO is less about the optimization of keywords and more about knowing the purpose of customers. If you or your customer hypothesize that customers view things differently, you should concentrate your energies in a desert. A keyword analysis is critical because you have little or no hope of actual success without it. This quotation also refers to consumer interaction and preferences in general. Our clients have a picture in their mind most of the time of what they want their webpage to look like, their ad copy to read, the content of their social media page, but what their customers are searching for can be two very distinct things.

I’m glad this is an environment where you feel free to fail”

– Donald Draper
we wouldn’t want him to be our manager, but that is part of what makes the character of Don Draper so amazing. When it comes to almost all work-related, he is straightforward and upfront because he’s always working to get the job done. Regardless of who he could harm in the end, he wants to deliver the best of the best, and that’s just the type of guy Don is.

Best Don Draper Quotes I Like

Don Draper Quotes

“You’re Good. Get Better. Stop Asking For Things.”

– Donald Draper
Particularly in today’s world, marketing is still evolving. Even if this quote’s meaning in the show was different, it still refers to one overarching theme. You know better than anyone if you are selling your company that there is no one-size-fits-all solution. In orderTot will be useful to introduce, you have to constantly discover new ideas and look at new patterns. There’s a clear general message here: don’t wait to be told what to do or taught, but just go out and own it. It’s Useless to Be a Creative Unless You Can Sell What You Create.”This quote is very straightforward, but also quite impactful as well. You can make the newest shiniest product, but if when making it you have no rhyme behind the purpose, it’s pointless. In a way that makes people want to buy it, you must be able to pitch your new concept and your product or service. This thought goes back to the meaning of “feeling your product.”
Don Draper Quotes

“People Want to Be Told What to Do So Badly That They’ll Listen to Anyone.”

– Donald Draper
If you work in promotions or sales, this is a valuable quote to remember. People expect you to be a business specialist so that you can advise them on what to do. They need to know that their concerns can be solved by you. They are more likely to retain allegiance to the brand if you tell customers what to do and it meets their needs.

To sum-up

Mad Men is a phenomenal show for advertisers worldwide at the end of the day. It makes us feel glamorous, and it reminds us that everything we learned about ads was not scrapped by the internet. Follow the lessons that it teaches. Don Draper has given some of the major quotes which are quite enough important to motivate you and decide what to do in the situations to come. 

Thanks for Reading, Stay connected for more copywriting Tips and Tricks

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Also Read 9 Best Copywriting books for beginners

Cheers,

Gautam Hans

Copywriting quotes

20 amazing Copywriting quotes to inspire your Writing

Looking for copywriting to move into? In the footsteps of the Greats, you walk!

A perfect way for you to set your priorities and get into the right headspace that will set you up for success is to hear from the experts.

For decades, pioneers like Gary Halbert and David Ogilvy have perfected their work and you might surely stand to learn a lot (or ten) from them. they have summed up their life experiences in these inspiring and motivating copywriting quotes.

As a long list of quotations from great copywriters through the years, this article started life. But I found that unforgettable guidance for authors comes from disciplines that sometimes appear irrelevant to the profession, as I mined these writing jewels.

Copywriting quotes
  1. “Simplicity is the ultimate sophistication.” Leonardo Da Vinci

How much this quotation inspires me is difficult to describe. 

This short phrase has had more than any other effect on my writing style. I take out this quote anytime I find my writing distorted and convoluted.

Keep the prose concise, readable, and to the point. Leonardo must have preferred it.

  1. “You can have everything you want in life if you will help enough people get what they want.”—Zig Ziglar

Zig has been one of the most famous salesmen of all time, and one of the first I’ve studied. Zig Ziglar, a top salesman, passionate trainer, and fair businessman, was evidence that industry and ethics in the same area could co-exist. This quote tells me that one guy, product, or article doesn’t depend on my success as a writer.

The more individuals you will help accomplish their aims with your publication, the more successful you can become.

  1. “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”  – David Ogilvy

Creativity is dandy and perfect. But you’ve just entertained and not served your position as a copywriter if the prospect will recall the ad and not the product.

  1. “Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can’t give the data directly and briefly, you must consider writing the copy again.” – Jay Abraham

The takeaway from this copywriting quote is keep your copy as simple as you can. even a layman should be able to understand it without a bit of confusion.

Copywriting quotes
  1. “The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson

Just one cent is always a penny saved. Or there could have been a penny missed. An essential expense, not an excessive expense, is good copywriting.

  1. “What I am doing here is taking the reader by the hand and leading him exactly where I want him to go. It seems like a small point and, maybe it is, but is the little touches like this that keeps the letter flowing, the reader moving along, and, it relieves him of the burden of trying to figure out what he is supposed to do when he finishes reading a particular page.” – Gary Halbert

Frame your copy in such a structured way that your prospect should take the desired actions according to you.

For instance, your reader reads your copy and directly understood that he has to sign up if he wants the problem to be resolved

  1. “There is a secret every professional artist knows that the amateurs don’t: being original is overrated. The most creative minds in the world are not especially creative; they’re just better at rearrangement.” – Jeff Goins

The above quote states that being original is not enough, you have to analyze your competitors move and what he is offering to the prospect and then design how you can offer something better than your competitor.

  1.  “The word block suggests that you are constipated or stuck when the truth is that you’re empty.” – Anne Lamott

  1. “So, before you begin the writing, be sure you know the purpose or mission or objective of every piece of content that you write. What are you trying to achieve? What information, exactly, are you trying to communicate? And why should your audience care?” – Ann Handley

  1. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett

  1. “Tap a single overwhelming desire existing in the hearts of thousands of people who are actively seeking to satisfy it at this very moment.” – Eugene Schwartz
Copywriting quotes

Copywriting quotes by Don Draper

Don Draper is a fictional character of the series “Mad Man” who has given these famous copywriting quotes –

  1. “You Are the Product. You Feel Something. That’s What Sells.”

With this line, Don hits home. He claims you actually ought to trust in the good or service you are offering.

The conviction evokes emotion and a feeling for the offers. When they describe something they feel deeply about, who does not get passionate? In your campaign pitch, the feeling and sense of passion shine through.

Prospects can see it, they can hear it, and they can get the same feeling about the offers when you’re healthy.

  1. “If You Don’t Like What’s Being Said, Change the Conversation.”

This quotation is also extremely important in a culture that is radically different from the one depicted in Mad Men. There are plenty of forums today to hold online debates on almost everything.

Negative comments and remarks are bound to slip through when you have a huge online community.

It is important to engage in the dialogue, but also to prevent an online “yelling match” over who is right or wrong. Instead, turn the topic about how you can enrich and help give a more positive experience to “Mr. Smith”.

  1. “You’re Good. Get Better. Stop Asking For Things.”

Particularly in today’s world, marketing is still evolving. Even if this quote’s meaning in the show was different, it still refers to one overarching theme.

You know better than anyone if you are selling your company that there is no one-size-fits-all solution.

To see what will be useful to introduce, you have to constantly discover new ideas and look at new patterns. There’s a simple general meaning here: don’t wait to be told what to do or taught, but rather go out and own it.

  1. “It’s Useless to Be a Creative Unless You Can Sell What You Create.”

This quote is quite straightforward, but still very impactful as well. You can make the newest shiniest thing, but if when creating it you had no rhyme to your reason, it’s useless.

In a way that makes people want to buy it, you must be able to pitch your new idea and your product or service. This idea goes back to the significance of “feeling your product.”

Copywriting quotes
  1. “Think About It Deeply, Then Forget It, and an Idea Will Jump Up in Your Face.”

While working on ideas at work, they were always short. About a project? Most of us did. When you come up with ideas, this quote helps inspire forward-thinking and creativity.

You can think hard all you want, but you have to let the ideas flow to you at some point.

  1. “I’m Glad This Is an Environment Where You Feel Free to Fail.”

This quote was not said positively, knowing the way Don Draper is as a character. Draper did not take failure kindly because he always struggled to get the job done and get the job done right.

As failure is part of the learning process, my spin on this quote would be not to be afraid to fail. It’s how you get better and new ideas are discovered.

“happy” accidents have created some of the best inventions. Make work and life happy accidents, and you may end up better somewhere than where you were before.

  1. Advertising Is Based on One Thing: Happiness

And are you aware of what happiness is? Happiness is the smell of a new automobile. It is freedom from anxiety. It’s a roadside billboard screaming with the reassurance that whatever you’re doing is all right. You’re all right.’

Everyone wants to be satisfied. Children want to be happy, grown-ups want to be happy, and the elderly want to be happy.

The focus of marketing and advertising is to present products and services in a way that shows their value in the lives of customers. They’ll buy from you when your prospects see how your offerings can make them happy.

  1. “You Can’t Tell People What They Want. It Has to Be What You Want.”

There is a catch, and that is the fact that they don’t want to be told what they want. People need someone to tell them what to do.

You’ve got to tell them what you want, and then perhaps they’re more willing to meet you where you are. If you sell something to someone, make your desires their desires. You can help influence them to want what you have if they don’t know what they want.

For more quotations from Don Draper, as well as from the other go-getter characters, we highly recommend you watch the riveting TV series Mad Men. There’s always something to gain from sales, advertising, or marketing demonstrations.

Copywriting quotes

To conclude 

These all some of the best copywriting quotes from the history and new era of copywriting. To read them and let them come into your practice will help you to become a better copywriter, these quotes can be understood by anyone either a beginner or a professional copywriter and they work for all. With this, the article also includes some of the best quotes from drop draper and how he was perfect to deliver the content and the quotes. Each quote by him has a sense of integrity and smartness. This article has given you the idea of how you can achieve excellence in your copy through deep research and keeping your copy simple.  

To get 121 free consultation fill this from : https://forms.gle/qHvqcNR2b1u85YHG9

Also, Read 9 Best Copywriting books for beginners

Also, Read How Direct response copywriting can boost your sales up to 10 times

Cheers,

Gautam Hans