Search Engine Optimization(SEO) plays the most important role in online marketing. You need to have a clear understanding of how SEO works and different techniques to achieve your results.
While using SEO, there are a lot of different aspects you need to consider and ensure your campaign is successful. One of these important aspects is “On-Page” SEO, also known as “On-site SEO”
In Simple terms, On-page SEO refers to optimizing the content of our web pages, so that it ranks high in search engines and brings more traffic to your website and your priority is to get these things right before you start building your SEO Campaign.
Importance of On-Page SEO:
Now let’s discuss why it is such an important process of SEO?
What are the key elements of On-page SEO?
It will either take a lot longer to rank high with your site, or you won’t be able to rank at all if you completely ignore your On-page SEO.
On-page SEO optimization can bring more visitors to our website, by giving them a better experience and high-quality content.
That’s why this is an important process of SEO.
Since you now understand what you want to achieve with On-page SEO.
Let’s talk about what we need to do to reach our goal of bringing more traffic to our website. There are few important key elements of On-page SEO we need to look into.
Those are : (On-Page Checklist):
These are a few elements under your direct control and your priority is to get these things right before you start building your SEO Campaign.
Because On-page optimization is like the foundation of your entire SEO campaign.
Title Tag: One-line description of your content. It gives an idea to search engines and the users of what your page is about. When someone performs a search, the clickable link in the SERPs(Search Engine Result Page) is created from your Title tag.
Below picture is an example of how a title tag looks like in SERPs:
There are few things to keep in mind when you are optimizing your Title tag:
- Neither too long nor too short words in the Title
- Should add the topic of the page or main keyword in the title tag(do not stuff too many keywords)
- Adding your Product name or your Service name in the Title tag gives an Idea to the users what is your page about (What you are selling or what kind of service you’re providing to them)
- The title tag is the first impression of your website which may attract users to your page, hence it should be unique, understandable, and relevant to the topic.
These are the few important things to consider before setting up your Title tag.
Next, let us discuss an important part of On-Page optimization is Keyword Optimization. It is the process of finding the right words or phrases to use to bring more traffic to your website or web page.
What is Keyword?
In simple words, “It is a term(words) or phrase entered by a user or searcher into Search engine”.
Importance of keyword research:
This is the first foremost and key part of your On-Page optimization. If you’re marketing a product or service, you should have a clear idea of “Who is your visitor?” and “what could be their intent and what kind of terms they might use to perform a search?”. According to that, we should select relevant keywords before start writing “Title tag”, “Meta description” or “headings” on your page.
Therefore To achieve your goal of ranking on top of google by using relevant keywords, you could show up on top.
Let’s see how you would do that?
- PPC(Pay per click ) Advertising
- SEO (Search Engine Optimization)
PPC (Pay Per Click) Advertising:
Where you pay google to show up on top of Google SERPs for particular Keywords.
Google charges You When someone clicks on your webpage link and visits your website. This is how PPC works.
For Example: When you type “SEO courses” you could get results in SERPs like the below picture
This is what “ Semrush or Simplilearn” does to appear on Top of Google. This is known as “ Pay Per Click” (PPC).
What about others who don’t pay google still want to appear on google’s top page, there comes SEO.
Search Engine Optimization (SEO):
It is nothing but optimizing your webpage to rank on top of Google’s organic results (un-paid).
Google’s job is to show high-quality and relevant results for every search query entered by the user.
Hence, keywords are an important aspect of On-page SEO.
Types of keywords:
we can divide into two types :
- Short tail keywords
- Long-tail keywords
Short tail Keywords:
It is a phrase that is not more than 3 words. It is a very popular, highly competitive keyword that has more search volume because it is more general in terms of search.
For Example: “Laptops price” here we can’t tell what is the users intent and what exactly they are looking for (brand, model, specifications, etc..) there are tons of websites talk about laptops, it can create high search volume and broader results.
If they intend to find “ Dell Laptop prices and models”, They are likely to continue searching until they find a solution, even though you have lots of information about other types of laptops it doesn’t bring any conversation to your page since they would move on to the next.
It is always best to choose a balanced short tail keyword between high search volume and low search volume.
Long-tail Keywords: I
it is a phrase that contains more than three words. Very specific in terms of search intent, it is an unpopular keywords search because it has Low search volume and high variation.
Because users who use long-tail keywords know what they want and they are very specific about their search whereas Short tail keywords searchers are more generic in terms of search.
It can phrase it in a lot of different ways more likely to get high-quality users and lead to more conversations.
So choose keywords according to your targeted users.
And Of Course, keywords play a major role apart from other aspects of On-page SEO, but “what happens when you use too many keywords”?
That’s called “Keyword stuffing”
Keyword Stuffing or Repetition of Keyword:
It causes a negative user experience about your page and can bring down your ranking too. Everything has its Keyword-rich veruse the limit and the use of keywords also has its limits.
Google may penalize you by removing your site altogether. So, it is better to use 1% to 3% keywords density on your page.
In simple words, we can use 2 to 3 times in every 100 words.
We almost covered “What is the keyword? Why is it important? What can it cause to your page and types of them?”
Let’s move on to how you find or choose your keywords?
Choosing Keywords for On-page SEO:
Before choosing keywords you should have a clear idea of your targeted users or topic of your page, put yourself in the place of the user and think and ask yourself.
What they might look for? and What would they get if they visited your page?
Will they get a solution or benefit after visiting your page? According to these questions and answers, you could choose relevant keywords.
There are a lot of Keyword research tools available on the Internet. Make use of that before choosing your keywords. Like Google keyword planner, Ahrefs keyword explorer, Moz Keyword Explorer, etc.
This is where you can look for relevant keywords according to the topics of your page. These are the important aspects of keyword On-page SEO and how they make an impact on your rank in google.
A meta description is nothing but a short description of the topics of your web page. It will appear under your title tag in the SERPs.
Look at the below example:
It does not create any impact on the Google ranking process whereas it can create a greater impact on users. Because the user reads the description before entering into your web page.
It could manipulate your user whether to click on, therefore it is important when you are doing On-page SEO.
It Is Nothing But Headings And Subheadings Of Your Web Page. For Ex: H1, H2…Etc. Breaking Up Content Into Subtopics And Subheadings Makes Content More Efficient.
It will make your page more structured content and increase readability. Properly ordered subheadings (H1, H2…) of the content make it easy to understand and more interactive for users as well as Google.
Prepare subheadings or subtopics relevant to the content and according to the user intent.
Header tags don’t create much impact on your ranking unlike other elements of On-page SEO. yet Google might pay attention to them and might create the context of your page.
Don’t forget to include your keywords in the headers wherever it is possible yet again don’t over-stuff.
Internal links are hyperlinks that point to other pages within your website whereas external links point to other website pages.
All internal links should be relevant to the topic/page and it is easy for users to navigate what your website is about. Consider adding relevant keywords in the links.
The purpose of linking ensures that users stay longer on your website, hence this is one of the important elements of On-page SEO.
Load Speed of the Webpage :
Page speed is the amount of time taken by the website to load. Typical page speed is 1 to 2 secs takes to load.
Why is page speed important?
None of the users waits for the website to load more than 2 secs, and it will end up in a negative user experience, they just move away to others.
It could affect your ranking badly in Google because Google always wanted to give users a better experience.
Page speed optimization is an important factor that Google pays attention to while ranking pages.
Uniform Resource Locator (URL) :
In simple terms, it is nothing but links where people click and access your website. It is not a major part of your on-page SEO, but still, there are few things to keep in my mind while designing a URL.
- User friendly
- Keep short and simple
- Mobile friendly
- Keyword rich (no over use)
- Use hyphens to separate words
- Use https for secured version
These are the few things to remember before designing your URL. if anything Google pays attention to, that means worth considering.
It is a fact that 50% to 60 % of traffic originates from mobile devices.
You don’t want to lose your visitors, so building a mobile-friendly website is always better. It would make users stay longer and give them a positive experience about your page.
Therefore build a mobile-friendly website, otherwise, Google may put your website in the list of poorly optimized pages and it would affect your ranking too.
We almost covered all key elements of On-page Optimization, here Last but not least the foremost important aspect of your Optimization is the Content of the Website.
Content of the Website :
This is the first and most important factor for google ranking. Either Google or Users always look for great quality and relevant content. Unlike earlier days, now Google evaluates web pages from users’ places for better content and quality.
If you want to stand out from the crowd and rank higher on the google top page then make effective, fresh content and use relevant keywords. Bear in mind, overseeding keywords can damage the quality of the content.
Do not copy content from others; it will bring down your ranking on google. They always say, “Content is the King” when it comes to ranking factors. Of Course quality speaks louder than others.
You should write high-quality original Content and that is part of On-Page SEO and apply all those Techniques and elements of On-page Optimization that we discussed above, surely you could stand out from the crowd.
On-page Optimization is a foundation for SEO Success and Hope you have understood all about On-page SEO and how it helps to rank high in Google.
Hire an On-Page SEO Specialist from here.
What Is On-Page SEO?
In simple words, optimizing your web page elements which are in your direct control. For example Keywords research, webpage content, Title tag, etc.
What Is The Difference Between On-Page SEO And Off-Page SEO?
Off-page SEO is nothing but optimizing elements that are outside of your webpage for example backlinks, marketing, etc…whereas On-page SEO optimizes elements of your webpage which are under your direct control on your own site’s Ex: Content, Keyword Research, etc
Why Is On-Page SEO Important?
On-page SEO optimization can bring more visitors to our website and you could show up on top of google SERPs by giving users a positive experience of your page and high-quality content.
What Are On-Page SEO Ranking Factors?
There are a few ranking factors are there in SEO, one of them is On-page SEO. those ranking factors:
Keywords in the Title tag, meta description, and headings