Don Draper the lead character of the series Mad Men played by Jon Hamm changed the way of advertising by inspiring the most amazing, experienced, and prestigious copywriters.
Here are some of the Don Draper Quotes which are most famous and inspiring in the copywriting world.
Marketing Tips from Mad Men
I’ve been watching every Mad Men episode avidly and can’t WAIT for the final half of the final season. I welcomed the delightful fashions influenced by this exhibition with enthusiasm: high-waisted trousers, poufy tops, and silk scarves. I’m not just a fashionista, though, and Mad Men isn’t just a clothing exhibition. I am a marketer, and in the ’60s, Mad Man was a program for advertisers. Mad Men is part of the reason I ended up in the first place in marketing.
How should we have been motivated by a show of pre-computer marketing to become a marketer? Ok, that’s partly because when you first watched the film, you didn’t know much about ads, and boy, does it make the lives of marketers look glamorous. Yet partly it is because, believe it or not, a lot of what the ad people do in the show is still extremely important today.
Don Draper is Sterling Cooper, the artistic director of a Manhattan advertising agency. Don is seen as a brilliant marketing wizard, and he still seeks creative ways to give his audience new goods.
You will pick up a lot of marketing lessons from this presentation, which are still relevant today.
When you pay attention to the way the executives, like Draper and his cohorts, interact with their customers, Crazy Men will affect your marketing. They consider their customers’ desires and needs, and they meet them in person to have personal conversations.
More than that, to promote trust and commitment between the company and the consumers, they take the time to establish enduring relationships with them.
You may not be able to reach every customer you sell to directly, but you can create a highly curated experience that makes them feel appreciated.
Of course, we have far more technologies than they did, but still, you will use your client connections to boost customer satisfaction with the old school approach of leveraging the technology.
Don Draper, the main character, has no lack of insightful knowledge to tell about the advertising landscape and the road to success.
If you don’t like what they’re saying, change the conversation– Donald Draper
|This may be the most famous line (next to “Not great, Bob!,” of course) of the entire season. It’s often credited to Peggy Olson, from the sixth episode of the season, and she does tell it even more memorably, but it’s originally Don’s line to the Madison Square Garden builders early in season three. Long story short, the Garden Guys are pulling down Penn Station to create the gigantic stadium we all recognize and enjoy today, but historic preservationists are receiving a lot of heat from them. In the only way Don knows how to solve problems, Don solves this issue: smoothly and oh-so-handsomely. With this one line, he flips the coin more or less for the Garden Guys. He proposes that instead of dwelling on how the Garden would ruin any of the histories of NYC, they speak about how Madison Square Garden is bringing NYC into the future. It’s some pretty smart, if simple, stuff about marketing. But I think advertisers sometimes neglect it, maybe because it’s so simple. Listening to your consumers is incredibly necessary, and figuring out how the world thinks about your goods, to involve the public in a conversation about the stuff. But you’ve got to change the subject when the heat gets too intense. There’s a new idea you need to release; try a new angle; rebrand.|
“Stop writing down what I ask for and try to figure out what I want.”– Donald Draper
|This quotation is from an executive from Heinz, attempting to convey to Peggy that her campaign didn’t succeed for him. And it’s what all marketers need to know, whether you work in-house or at an agency: consumers (or, if you’re in-house, bosses in your company) do not necessarily know what they want, even if they tell you they do. Advertisers (and salespeople) need to note that the client is not always correct. You’ve got to note that the specialist is you. Clients sometimes don’t know what they expect and they don’t know what they should do. If something alerts you that what the client has requested is simply not right, don’t do it. Or rather, I would recommend offering a second choice for them. There is an episode where Pepsi asks Sterling Cooper (the ad company) to make an ad for their diet drink that is a frame-for-frame spoof of the opening shot of the musical Bye, Bye Birdie, to use an example from Mad Men. Peggy Olson realizes that this commercial isn’t going to work for Pepsi right from the start, but the rest of the team wants to listen to her. Sterling Cooper finally performs the frame-for-frame ad well, but fails Pepsi, when Pepsi knows they don’t appreciate it when he sees the work.|
Mad Men Don Draper Quotes
“I won’t settle for 50% of anything. I want 100%.”– Donald Draper
|This quotation comes from a season fifth scene in which Dow Chemical is being pursued by Don. He and Roger Sterling go to a meeting to make an unsolicited pitch for their organization to the heads of Dow. Don is soon told by the executives that they are satisfied with their new agency, with 50 percent of the market share. And that’s where, with this line, Don comes out. This line talks as a lesson by itself, but none-the-less, here the takeaway is never to settle. A market share of 50 percent is not the best you can achieve. You’re just halfway to the target if you’re at 50 percent market share. No matter what you advertise, never forget that there is still space for improvement.|
“You, feeling something, that’s what sells.”– Donald Draper
|I assume this quote is our favorite from the whole show (except, of course, the entire collection of hilarious things that Pete Campbell says).Context: Don and Peggy decide to come up with a commercial for Mohawk airlines and Peggy spouts the adage, “Sex sells.” Don shuts her down brilliantly like this: “It’s the commodity you are. That’s what sells you, feeling everything. … Not sex. There are over a trillion posts on the internet on this. Sex doesn’t sell. But there is undoubtedly an equivalent number of posts about how developing an intimate bond with your client makes a strong brand a strong one. Connecting with the clients on a deep emotional basis builds a lifelong product-person connection. This is known to a good marketer. Sex does not create a memory imprint and it does not make someone feel associated with your brand directly. By contributing to their deeper feelings, you can just do that. How will this be achieved? Oh, you should take a hint from the guy himself.|
“You want respect? Go out and get it for yourself.”– Donald Draper
|Don said this quote in episode 8 of season 4, and while it’s an easy notion, it holds a lot of weight. Respect needs to be won, and getting the smallest amount of that takes time. Like Donald Draper, who had to work extremely hard to make anything out of his reputation, nobody knows this.|
It’s fair to conclude that Draper worked tirelessly to get to where it started, from Dick Whitman, a child of a whore who had no love or concern in his life, to Don Draper, a beloved sought-after creative director at a Manhattan advertisement company.
“Change is neither good nor bad. It simply is.”– Donald Draper
|Nobody is as familiar with change as Don Draper, and because throughout his life he has undergone so much change when it comes to the subject, we can appreciate his wisdom. He says the transition is not always something to dread and not always something to be expected. In life, whether you want it or not, things can change and that’s just the way the universe works! Best to embrace it than to be fearful of it.|
“People will show you who they are, but we ignore it because we want them to be who we want them to be.”– Donald Draper
|The irony is, we all want to see them in the light in which we want to see them. This was particularly the case in the 1960s when racial inequality and gender segregation were at an all-time peak and people would usually succumb to prejudices based on who society expects them to be against different races and sexes. If, for instance, Peggy appears at the advertisement company with a brilliant idea and they want to ignore her because she is a woman, this will be a normal situation for people who just see Peggy when they wish to see her. It would be a submissive woman in this situation who shouldn’t take on such extreme positions in the workplace.|
“We’re flawed because we want so much more. We’re ruined because we get these things and wish for what we had.”– Donald Draper
|In the season 4 episode, “The Summer Man”, Don says this and it bears a lot of weight. The belief that we all crave what we can’t have factored into it. Regardless of how many we may get, we are never fulfilled as human beings. He ends up not needing it anymore until Don gets what he wants, whatever it might be. Eventually, when at the moment, without continually (and greedily) looking for more, he will have to learn to enjoy life, and the end suggests that he eventually manages to do this, which we can tell from the last shot of the film.|
“I keep going to a lot of places and ending up somewhere I’ve already been.”– Donald Draper
|Don said this quote in the season 3 episode, “Out of Town” Don implies that by running abroad or going far from your problems, you can not avoid your problems. It doesn’t matter if you’re on the other side of the planet, you’re not going to be able to escape your troubles, and your mind and your consciousness don’t change at the end of the day, depending on where you put yourself in the world. To save yourself from “ending up where you’ve already been” before seeking security and harmony inside yourself, you must resolve any problems you have head-on. It needs patience, but to fully recover and appreciate life, it is worth the process this is one of the encouraging Mad Men Draper quotes.|
“I have a life and it only goes in one direction. Forward.”– Donald Draper
|Don is not the sort of guy who lives in the past, and the past is far too traumatic for Don. He is a forward-thinking man, continually trying to change and enrich his life in every way imaginable, irrespective of the repercussions that might result from it.This is one of the factors that at times he may be so depressed that while he’s always looking forward, he can’t be in the moment. Fortunately, this forward style of thought eventually leads him to imagine among the most famous commercials of all time, the iconic “I’d like to buy the world a coke”|
..Nostalgia: It’s delicate but potent… In Greek, ‘nostalgia’ literally means ‘the pain from an old wound.’ It’s a twinge in your heart far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backward, and forwards… it takes us to a place where we ache to go again. It’s not called the wheel, it’s called the carousel. It lets us travel the way a child travels – around and around, and back home again, to a place where we know are loved.”– Donald Draper
|This comes from the episode of season 1, “The Wheel” and it talks of the influence of the past rather than the future that is looked after. Everyone is constantly looking forward, particularly Don. He and so many others still wonder if, because they don’t know how true strength derives from the past, they can boost their futures. The past will bring nostalgia and show all the best memories you have. It is not until Don starts admitting to his past and acknowledging it that he can step on better as he always wanted to.|
Don Draper Quotes on Advertising
“What you call love was invented by guys like me… to sell Nylons.”– Donald Draper
|This quote is quite funny, yet tragic at the same time. It indicates that the advertisement industry generated “love” to market goods, such as nylons. For those who think festivals like Valentine’s Day were just created to market Hallmark Cards, the same idea remains. It’s frightening to consider that so much of this planet has been produced to market goods, whatever the commodity may be, so it shows how dismissive, you know, human nature is to a man like Don. But yea, what makes us love him so much is his stoic personality! His enigmatic facade is also wildly irritating because it seems like we just can’t read him! Does he feel this way about love?|
“The day you sign a client is the day you start losing him.”– Donald Draper
|This quote couldn’t have been more real. You need to be on your game and continue to win their company as soon as you are lucky enough to earn a customer, launch the process in which you develop their campaign, and begin transmission with their message to their intended market. Clients choose my squad and me, all day long, to come up with million-dollar plans. This is the moment when we begin to lose them if we are stagnant in our approach, sitting on our loins, and being satisfied with their company. From a CPG conglomerate to a small business with 3 workers, our buyers can be anyone, everyone expecting the same thing, a dedication to success, and winning tactics. But they Choose us at the end of the day, so we need to make sure we deserve it.|
“Peggy, just think about it. Deeply. Then forget it. And an idea will jump up in your face.”– Donald Draper
|Within the advertisement sphere, this ad is conveniently connected to everyone. We are tasked, as mentioned in the last segment, to come up with million-dollar ideas on command, and at a high pace. To the most innovative marketer, this can be taxing, but one thing has to be certain, overthinking thoughts and tactics just sets you up for failure. It has to sound normal, it has to stay on the label, and it has to create a return, most of all. Ideas are only 1/6 of the issue, so it would leave us and our consumers unsatisfied by relying too closely on them.|
“The truth is people may see things differently, but they don’t want to.”– Donald Draper
|If one quotation that explained digital marketing wonderfully was said by the famous Mr. Draper, it was this masterpiece. For certain fields of digital marketing, this basic quotation applies. It refers, first of all, to the core of SEO. Modern SEO is less about the optimization of keywords and more about knowing the purpose of customers. If you or your customer hypothesize that customers view things differently, you should concentrate your energies in a desert. A keyword analysis is critical because you have little or no hope of actual success without it. This quotation also refers to consumer interaction and preferences in general. Our clients have a picture in their mind most of the time of what they want their webpage to look like, their ad copy to read, the content of their social media page, but what their customers are searching for can be two very distinct things.|
I’m glad this is an environment where you feel free to fail”– Donald Draper
|we wouldn’t want him to be our manager, but that is part of what makes the character of Don Draper so amazing. When it comes to almost all work-related, he is straightforward and upfront because he’s always working to get the job done. Regardless of who he could harm in the end, he wants to deliver the best of the best, and that’s just the type of guy Don is.|
Best Don Draper Quotes I Like
“You’re Good. Get Better. Stop Asking For Things.”– Donald Draper
|Particularly in today’s world, marketing is still evolving. Even if this quote’s meaning in the show was different, it still refers to one overarching theme. You know better than anyone if you are selling your company that there is no one-size-fits-all solution. In orderTot will be useful to introduce, you have to constantly discover new ideas and look at new patterns. There’s a clear general message here: don’t wait to be told what to do or taught, but just go out and own it. It’s Useless to Be a Creative Unless You Can Sell What You Create.”This quote is very straightforward, but also quite impactful as well. You can make the newest shiniest product, but if when making it you have no rhyme behind the purpose, it’s pointless. In a way that makes people want to buy it, you must be able to pitch your new concept and your product or service. This thought goes back to the meaning of “feeling your product.”|
“People Want to Be Told What to Do So Badly That They’ll Listen to Anyone.”– Donald Draper
|If you work in promotions or sales, this is a valuable quote to remember. People expect you to be a business specialist so that you can advise them on what to do. They need to know that their concerns can be solved by you. They are more likely to retain allegiance to the brand if you tell customers what to do and it meets their needs.|
Mad Men is a phenomenal show for advertisers worldwide at the end of the day. It makes us feel glamorous, and it reminds us that everything we learned about ads was not scrapped by the internet. Follow the lessons that it teaches. Don Draper has given some of the major quotes which are quite enough important to motivate you and decide what to do in the situations to come.
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