The Internet has changed the way Marketer promotes the business and the way marketer reach out to their potential customers and interact with their customers.
The dominance of the digital world in people’s lives makes it essential for the business to thrive and grow in the digital world.
With the rise of social media, the business needs to invest their time, money, and effort on content and make it more reach to the people, good content can put you top of your customer or potential customer mind so in today’s era content Marketing is extremely important.
What is Content Marketing?
Content marketing is the process of creating and sharing valuable content to attract prospects and convert them into customers. The goal is to educate, entertain, inspire and create value for people to earn their trust and build the brand.
Why Content Marketing?
- To establish trust with the audience
- To increase brand awareness
- Reach to more people
- Generator new leads
- Improve conversation rate
Some of the best ways to accomplish content marketing.
- Videos and podcast
- Landing page
- E-book, template
Engaging, relevant, and shareable content forms are the pillar of a successful content marketing campaign. There are many best content marketing tools that help the digital marketer to make this type of content and also help to make it more reachable to the target audience.
Let’s discuss some of the top content marketing tools and their features one by one.
If you are a beginner in the field of content creation and digital marketing or you are not a graphic designer but want to make beautiful visuals for your social media, email, brochure, or anything no worry because canvasCatholicu.
What is Canva?
Canva is a graphic design tool for making business cards, social media posts, brochures, invitations, etc.
There are lots of ready-made templates available so the user needs to drag and drop the things and boom! The visuals are ready.
Canva is one of the top content marketing tools at present. No other tools are even closer to the canva in terms of popularity or active users.
Who can use canva?
Anyone who is not from a graphic designer background but wants to make graphics can use it. Once you start using it no one stops you to become Catholic.
How much do you need to pay for it?
There are many professional ready-made templates available for free of cost but If you want additional benefits you can go for a paid-up plan which starts at $9.95 per user, per month. you can also take a free trial before your subscription.
Top Features of the Canva :
- You can use this content Marketing tool on the desktop as well as on mobile phones.
- 50,000+ professional templates available
- Drag and drop, easy to use interface
- Color picker tools
- Lot’s of stock image and graphics available for free as well
- Photos and videos effects are also available
- Library of fronts and upload the facility of the front
You will easily learn how to use can by watching some tutorials about it on the web.
What is Grammarly?
As the name suggests, Grammarly is the tool or app which checks your grammar, spelling, plagiarism, and a lot more.
In real-time on various platforms like Microsoft Word, Google docs, Facebook, and many others.
Grammarly is one of the most popular content marketing tools among Creators which makes it one of the most successful products on the web.
Key features of Grammarly :
- Grammar and spelling checks
- Checks punctuations grammar, context, and sentence structure
- Vocabulary enhancement
- Genre-specific writing style checks
- Plagiarism detector
If you want to use all these features you have to subscribe to the paid version even though you can use Grammar and spelling checking tools for free.
If you are a writer or create any type of written content or even you are drafting an email, the use of Grammarly can help you to detect your grammatical errors.
How to use Grammarly?
There are many ways to use Grammarly and check your grammar and spelling.
You can install Grammarly’s free browser extension, after that, it will help you write correctly on nearly every site on the web.
You will see Grammarly’s logo in the right corner.
You can also copy and paste any English text into Grammarly’s Editor or Grammarly’s desktop app.
If you want to check it on Microsoft Office, you may use Grammarly for Microsoft Office on Windows or Grammarly for Microsoft Word on Mac.
Install Grammarly for iOS or Android to ensure everything you write on mobile is error-free
Consistency is the key to success! Content marketing is also a long term game and you have to be consistent to get Maximum result out of it. but finding new ideas every day is not easy especially if you are crediting content on a specific niche, and creating content that generates good search traffic is even more difficult.
Answerthepublic.com comes with a solution. What’s even more fascinating is it’s free.
How can you use it?
– Go to Answerthepublic.com
– Enter the topic, brand, product you want.
– After some seconds, the tool will provide you plenty of ideas related to the topic you entered. and also help you to figure out what is more searchable related to your topics.
– The site is providing you data in the form of visualized search questions which is similar to mind map format, which is easy to understand.
– The site has a huge database that helps to predict what searchers are going to happen.
Top features of Answerthepublic.com :
Here are some top features of this tool
- You can do unlimited searches.
- You can add unlimited users while using a single account.
- You can compare keyword data over some time and also get new keyword ideas.
- You will get the answers in visualized search questions form which is eBay to understand, you can also export the data in CSV format.
- You will get access to language and location-based results.
Now, any time if you run out of ideas, go and Check out Answerthepublic.com
“Not enough talk about the importance of brand in email. Customers don’t sign up for email, they sign up for your brand”- Bob Frady
Still, Email marketing is one of the best ways to connect with your target audience directly. When we talk about Email marketing the first tool that comes to mind is Mailchimp. It’s widely used by the marketer to run and analyze email campaigns.
Main features of MailChimp:
Here is the long list of features of MailChimp :
- Email Templates
- 1,000 contacts for free.
- Merge Tags
- Multi-User Accounts
- Custom Forms
- Segmentation and Groups
- Subscriber Profiles
- Spam Filter Diagnostics
- Email Delivery
- Email Client Testing
- Delivery by Time Zone
- A/B Testing
- MailChimp Coupon Scanner
- MailChimp Editor
- MailChimp Mobile
- MailChimp Snap
- MailChimp VIPs
- Mobile Signup Forms
- SMS for Events
- Campaign Archives
- Social Profiles
- Social Sharing
Why you should use MailChimp :
Following are the reasons why the market uses Mailchimp
To automate :
By using default marketing automation settings you can automate the task in Mailchimp. This is also helpful for enhancing the content and make it personalized.
To make customize email template :
With Mailchimp, you can add a logo, website, etc, and can make it customize and more personalize for your prospect or client. Not only that you can add your company contact details, social media handles, and data of your customers, which you have.
To do better targeting :
With the help of MailChimp, you can send emails directly to subscribers. Mailchimp also gives you the option to send emails via your set triggers with the RSS-to-email and automated workflow features.
To analyze better:
MailChimp has better analysis features than any other software. The database provides detail and easy-to-understand visual reports. It is easy to know who is interested in your emails via open, clicking, and reply rates. Furthermore, you can link this with google analytics for getting a better idea about your email campaign and how it is affecting your business. You can view all these things on your desktop, laptop as well as on a mobile phone.
In short, Mailchimp has all the things you need to run and measure a successful Email campaign.
And if you are searching for influencers for your business, Kred will make it easy for you. It will assign a score to potential influencers by measuring their social media activities.
Content Marketing is a team game. If you want it to be on a larger scale, you need dedicated people who have specialized knowledge of it. But sometimes it’s a challenging task to communicate and track the tasks within a team Especially if you have some of your team members working remotely.
Trello is one of the best interactive content Marketing tools which helps you to organize your work and project. No matter how big or small your team is, Trello is a must-have tool for all content creators and digital marketers.
Not only for teams but this cloud-based project Management tool also helps individuals to organize the tasks better.
How will Trello help you to organize things better?
Trello is the digital version of a whiteboard with some advanced features.
With the help of this, You can share files with your team members easily, Comment on a card, you can keep a record and track time and to-do list, you can use multiple colors for different cards.
Some of the main features of Trello :
- Details overview of all cards
- Easy to organize with the help of labeling tags and comments
- Progress and time tracking
- Card record archive
- Easy to attach files and upload on another app like Google drive and dropbox
- Automated Email Notifications
- Information and retrieval option
- Data filters
- Alerts and notifications
- Voting and discussion options
Kred is one of the best content marketing tools for Influence marketing. In case you are not familiar with influence marketing, Influence marketing is a strategy used by marketers to promote products and services by collaborating with popular social media users, YouTubers, or other content creators.
Kred is the latest social media data mining tool to find the best influencers. Influencer marketing is a good way to help you reach potential customers, increase brand awareness, and boost your marketing ROI and bottom line.
It is also one of the best content marketing tools for freelancers who are creating content on platforms like Instagram and youtube. Kred allows you to build influencer status and build a credible online presence.
Why should you use Kred?
● Find Influencers, and import, score, and engage your most influential contacts with the Kred Influencer CRM.
● Find Influencers with the Kred Influencer CRM.
● Engage your community with NFTs.
● Add influence scores to your app with the Kred Score API.
● Secure your brand’s name on Kred – business name Kred.
Social media is one of the best ways to do content marketing. You can increase your reach by applying some Strategies and tactics on social media. Even though making content and engage more and more people every day is a difficult task, but
Many Content marketing tools can help you in the process. Teeroid is also one of them
What is Teeroid?
Teeroid is a free content marketing tool that tells you which is the right time to tweet.
Every day 200 million tweets are posted on Twitter, so it’s important to know what is the right time to tweet which gives more engagement that could be anyone’s guess—unless you use Tweriod.
How to use Teeroid?
-It’s easy to set up, you have to sign up with Tweeter.
-It will take some time to analyze your Twitter data and notify you when it will be done.
-And suggest you the best time to tweet.
Why should you use it?
The main reason to use teeroid is its Algorithm.
What does this Algorithm do?
- Analysis of the performance of the last 200 tweets
- Analysis of followers data and their activities
- Exclude automatic apps
- Give you the best time to tweets when your most of followers are online daily
- It may sound simple, but its results are extremely powerful.
If you want to win the game of content marketing, you should make quality content. There is a popular phrase “Content is king” but this is the half-truth”. If the content is king, Engagement it queen”. If more people are not engaging with your content, even the good content is just a noise in the digital world. So as a content marketer you should also create content that is more and more engaging.
Now let me tell you one secret, how to create engaging content?
Tell the people what they like to listen to, but how do you know what they will like to listen to?
You will find the answer on BuzzSumo
The tool will help you to know the content insights by discovering what content was most shared across all social networks and run analysis reports.
Why should you use BuzzSumo :
- To analysis the content
- To know most Shared Content
- To know the trading things
- Find Twitter Influencers
- Set Up Real-Time Monitoring
SEMrush is among the top content marketing on the internet. The SEMrush is an SEO tool that is useful for keyword research , know and track the keyword strategy of a computer, do the SEO audit of your blog or looking for backlinking opportunities, and many more things.
This tool has a huge database of over 46 million domains and 120 million keywords.
With the help of this data, it will track several things like analysis of competitors, the organic position of a domain or landing URL on Google’s SERPs (search engine results pages), CPC ads, copies of AdWords ads, and their positions, and much more.
Top features of SEMrush :
Here is a list of top features of SEMrush :
- Domain overview
- Website Position Tracker
- Pages position Tracker
- On-Page SEO analysis
- Website Audit
- Backlinks gap finder
- Backlinks tracker
- Keyword overview
- Keyword alerts
- Keyword tagging
- Keyword magic
- Competitive analysis
- Traffic insights
- Traffic matrix
- Domain overview
- Visibility report
While talking about content Marketing tools we can’t forget one of the most advanced and AI-based lead generating tools named Uberflip.
What is Uberflip?
Uberflip is a digital content experience tool that allows Markers and sales teams to create experiences with content for every stage of the buyer journey.
With this tool, Marketer can manage content and with the help of this reducing the sales cycle become possible.
Uberflip falls in the category of Content Marketing, lead generation, and account-based marketing tools.
Top features of Uberflip :
Here is the list of main Features offers by Uberflip
- Content centralization
- Branding and menu customization
- Tools for sales enabling
- Email reporting
- Convert PDF into interactive flipbooks
- Detail data metrics
- Onboarding and support
How to use Uberflip :
Uperflip provides 14 days free trial.
You can use it by uploading pdf, presentation, etc in your hub and organized into different streams i.e. social, blog and video).
After that, you can implement call-to-actions and link it to different pages/sites or collect visitor information through a form that is synced with marketing automation or email marketing integrations for lead generation and nurturing.
You are also able to create custom streams and filter content into those for greater targeting.
Still reading the articles, I have something of a bonus for those, who are curious about content marketing tools. here it is…
What is Hubspot?
HubSpot is an inbound marketing and sales tool that helps Marketers attract visitors, convert leads, and close customers.
With the HubSpot tool, you can host web and landing pages, create blogs and email sequences, and manage interactions with your leads and customers and track user’s behavior.
Hubspot Marketing hub :
Hubspot Marketing hub includes the following this
- Landing pages
- Social media
- Marketing automation
With the help of this, you can put the right content to the right people and attract, engage, and delight both potential and current customers.
Hubspot Customer Relationship Management hub (CRM) :
Hubspot CRM hub includes the following things
- Activity tracking
- User contact information
- Live chat with customer and prospect
- Pipeline visibility
This will help you to track and organize users’ data.
Hubspot sales hub :
- Email templates & sequences
- Free calling
- Meeting scheduling
These tools empower you to communicate with the customer and potential customer.
Hubspot Service hub
Hubspot service hub includes the following things :
- Customer feedback
- Knowledge base
- Reporting and goals
- Conversational bots
With help you to know and connect with the customer and potential customer
If you are trying to switch windows from blog to email to social media with HubSpot you can access all the things in one place.
Hub spot has all the things that you need to create more leads, increase engagement with users.
This all is one of the most useful content marketing tools. Each of these tools has different fractures and different usage but all of them help you to make your content better or reach your target audience.
Some of them are completely free, some of them are partly, but you can buy their subscription. If you want good results the advanced version is worth buying.
There are many more tools that can be also helpful in your content marketing journey.
These tools can help you to be more effective and smart in Content Marketing. Be creative, make quality content, Stay relevant to your target audience
At the end of the day, you have to figure out which tools are best for you according to your Content Marketing goals. You need a solid team to build a content marketing empire. You can also hire a content marketing agency if an in-house team is not an affordable option for you. If you hire a content marketing agency you will get professionals in the field, who are going to help you to achieve your goals.
I wrote this in-depth blog, and my objective is to give you a better idea about content Marketing tool tools.
Have you ever tried these tools? What’s your favorite tool for Content Marketing? Let me know in the comment section.
Thank you so much for reading!